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A multi-tiered retailer saves $9.2M a year through digital adoption
Practical takes on consent, preference, and DNC compliance — what changed, what it means for outbound, and what to do about it.
A TCPA litigation firewall filters out phone numbers tied to known litigators before you call or text. How it works and why it matters now.
Yes. Under the TCPA, consumers can withdraw consent to automated calls and texts at any time, by any reasonable means. What businesses must do in response.
Statutory damages run $500 per violation, or $1,500 when willful. How those numbers get determined and what pushes them higher.
The FTC's National Do Not Call Registry lets consumers limit telemarketing calls to landlines and mobiles. How it works and what it requires of businesses.
The FTC's National Do Not Call Registry holds more than 258 million active numbers. How it works, what it requires of outbound marketers and the penalties involved.
Yes. The FCC treats certain texts as calls under the TCPA, so consent and Do Not Call rules apply to SMS outreach. What marketing teams need to check before sending.
How consumers register a number on the National Do Not Call Registry, how long telemarketers have to comply, and what it means for businesses.
Yes, consumers can register several numbers, landline and mobile, on the National Do Not Call Registry. What that means for business compliance.
No. A number stays on the National Do Not Call Registry unless it's removed, disconnected or reassigned. Why businesses must keep checking their records.
Collecting zero-party data ethically means being transparent, giving consumers choice and protecting what they share. How to build trust along the way.
Zero-party data is what customers intentionally share with a brand, from preferences to purchase intentions. A clear definition with everyday examples.
Encryption, strict access controls, regular security audits and anonymization. Practical ways to protect the zero-party data customers choose to share with you.