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Featured case study
A multi-tiered retailer saves $9.2M a year through digital adoption
Data customers give you deliberately, in exchange for something worth having. How to ask for it, store it, and use it without eroding trust.
The build-versus-buy decision for consent and preference infrastructure, and the costs that surface after the first release ships.
Timing matters when asking customers what they want. A short video on when to collect customer preferences so the request feels relevant and welcome.
Preference collection shouldn't wait until someone becomes a customer. A short video on why asking prospects what they want pays off early.
Two ways to learn customer preferences: ask directly, or infer from behavior. Eric Holtzclaw explains both and why a closed-loop relationship matters.
Smartphones changed how people interact with brands. Learn how micro-moments can help brands understand and anticipate what customers want.
Asking for a little at a time rather than everything at once, and what that changes about completion rates and data quality.
Many CMOs and CEOs still aren't sure what "preference management" means. A clear explanation of the idea and why it matters to marketing leaders.
A short video looking ahead at where preference management and zero-party data are heading, and what that means for how companies engage customers.
What does managing customer relationships look like today? A short video on using preferences and customer-provided data to guide how you communicate.
Consumers do want to hear from companies, on their own terms. A short video on why honoring preferences keeps customers open to brand communications.
Customers increasingly expect better experiences from the brands they deal with. A short video on that growing demand and its link to preference data ROI.
What counts as a customer preference and how companies go about collecting them, explained in a short video on the basics of preference collection.