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Bring governed contact compliance to the platforms your clients already run
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Featured case study
A multi-tiered retailer saves $9.2M a year through digital adoption
Giving customers real control over what they receive and how. Preference center design, completion rates, and the operational work behind honoring choices.
From Oracle Modern Marketing Experience: how third-party integrations like PossibleNOW's preference management extend the Oracle Marketing Cloud.
ADT describes how its messaging changed as it grew from alarms into connected home services, and how customer expectations pushed it to engage more often.
ADT on its implementation challenges: limited in-house expertise and the complex bi-directional back-end integration behind a simple customer-facing experience.
Comcast explains how acquisitions left it with legacy data systems of mixed quality, and the challenge of finding where data lives and centralizing it.
Thomson Reuters on moving from in-house builds to a SaaS partner so it could be more innovative with online marketing and focus on its digital approach.
Thomson Reuters describes siloed channel systems and its goal of a unified customer profile that shows how each customer interacts across every channel.
Why SiriusXM moved preference management out of legacy CRM systems once data volume and regulatory complexity outgrew in-house work.
SiriusXM on choosing a preference center to stay ahead of shifting telemarketing rules for wireless numbers, in their own words.
Consent and preference management often starts in marketing and spreads across IT and service. A white paper on where to begin and how to prepare for success.
Consumers now expect a two-way relationship with brands. A white paper on why collecting consent, preferences and zero-party data is the first step to engagement.
Most leaders agree customer experience drives growth, yet few feel ready to act. A white paper on building the business case for consent and preference management.
Start small and prove value fast. Steps for tracking results and showing ROI from an initial preference management project, such as opt-downs.