The Demise of 3rd Party Cookies: What Marketers Should Do Now!

Summary:

Safari and Firefox browsers no longer support the use of 3rd party cookies and Google will phase out tracking cookies in 2023. Additionally, Apple and Facebook now allow users to choose whether to let companies trackthem. These changes and the growing demand for privacy are forcing organizations to rethink their digital marketing strategies and reduce their dependence on 3rd party cookies. In this webinar, our experts will cover the:

• Market forces driving the elimination of cookies
• Type of data companies should focus on collecting
• Aspects of customer journey that will be most impacted
• Action you must take now to protect your marketing & advertising efforts

Leading companies are focused on building trust and collecting 1st party data throughout the customer journey while providing customers value in return. Watch and hear how our industry experts have helped organizations navigate the changing marketing and regulatory environment. Who should watch:

• Marketing and Customer Experience
• Operations
• Data and Business Intelligence
• Corporate Strategy
• Anyone who wants to improve customer engagement, drive customer loyalty, and build customer trust!

OUR SPEAKERS: Jeff Jarvis: As PossibleNOW's Senior Vice President of Strategy and Consulting, Jeff provides thought leadership related to the deployment and utilization of zero-party data (customer consents, preferences, and insights). He handles executive management responsibilities for pre-sales, consulting, and implementation services. He helps customers identify pain points, craft solutions unique to their needs, and provides guidance across the implementation and assessment processes. Jeff has a broad and extensive background in domestic and international business environments across myriad industries. He has held executive positions with FreebeePay, Agentek, SupportSoft, and CoreNetworks and management positions with Mosaix, Sequent Computer and IBM, helping companies drive business growth, develop high-performance sales and service organizations and implement process best practices. Tom Fricano: As PossibleNOW’s Senior Practice Director of Strategic Consulting, Tom assists clients with customer experience, preference management and consent initiatives through advisory and strategic consulting, technology expertise and project-to-product-to-implementation roadmaps. Tom’s 25 years of experience allows him to strategically and tactically apply organizational and technology skills in a manner that builds trust with key stakeholders across client engagements. His expertise spans multiple industry sectors and business initiatives including customer engagement, regulatory compliance, email marketing and automation platforms, eCommerce, back-end systems integration, managed services and hosting, product rollouts, ongoing measurement and data governance. Tom is a trusted advisor helping clients enjoy a rare level of success in solution delivery and advancing their business.