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Featured case study
A multi-tiered retailer saves $9.2M a year through digital adoption
Read the story → All case studiesWhy SiriusXM moved preference management out of legacy CRM systems once data volume and regulatory complexity outgrew in-house work.

The reason we initially handled this in-house was because we already had legacy CRM implementations that captured preferences through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and regulatory changes became more complex, it became clear that we needed specialized expertise in this area. It wasn't something we could easily develop internally, so we turned to the industry to find experts who could help us navigate this increasingly complex domain.
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