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A multi-tiered retailer saves $9.2M a year through digital adoption
Read the story → All case studiesSiriusXM on bringing legal, marketing and other business units together so preference management meets both regulatory requirements and business needs.

Some of the challenges we faced involved getting alignment with various business units. I recommend bringing together departments like legal and marketing, which often have different opinions, to get them on the same page. This way, you can understand the regulatory requirements and the business needs, ensuring alignment on how preferences will be implemented.
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