PossibleNOW Enhances MyPreferences to Address GDPR Cookie Consent Challenges

Enterprise consent and preference management leader enables companies to maintain and grow marketing databases affected by new regulations

ATLANTA, GA (PRWEB) - DECEMBER 07, 2017 - PossibleNOW, the leading provider of customer engagement and enterprise consent and preference management solutions, today announced an enhancement to its platform and services addressing the new GDPR regulations related to cookie consent and personal data.

Cookie consent is a form of consent which can be easily enabled by the developer of a web property for presentation to a user at any point during the customer journey. Under GDPR, any cookie capable of identifying an individual is considered to be personal data, and consent may need to be captured accordingly. Driving consent capture using PossibleNOW's MyPreferences data platform is native functionality and can be deployed a number of different ways based on required use cases, local regulation types and other mitigating factors.

"Ever-evolving regulations such as GDPR are easily addressed by MyPreferences because it was built with privacy by design," said Ron Patrick, Director of Product Architecture, PossibleNOW. "Helping our customers meet the changing landscape of privacy requirements is at the heart of everything we do, and our MyPreferences platform is built with future regulations in mind."

When designing web properties that require cookies, developers need access to pre-approved, pre-configured data to ensure compliance with GDPR requirements. This access ensures that consent is collected at precisely the right point, with the correct content, in the right language and locale, along with any other considerations that must be factored into the design.

The MyPreferences preference and consent platform solves for the cookie consent challenges organizations are facing by providing virtually unlimited capabilities around configuring consent and preference capture. MyPreferences enables prospects and customers to express and revoke their preferences at a granular level for maximum choice and drives adoption across the enterprise at every customer touchpoint.