When to collect preferences along the customer journey and how to use them to send content customers want, covered in a webinar for marketing and compliance teams.

Are you providing your customers the information and resources they want? If you are not collecting their explicitly-provided preferences, chances are you are missing the mark. This webinar will reveal the most appropriate moments along the customer journey to collect preferences and how to leverage preference collection best practices to improve your communication effectiveness, enhance your relationships, and build trust with your customers and prospects.
This session will cover:
Who should watch? Marketing, Operations, Compliance and Privacy, Data and Business professionals who want to improve customer engagement, drive customer loyalty and build customer trust.