Case study
How a leading window manufacturer built TCPA compliance into a company-wide Salesforce migration.
Challenges & solutions
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Window Manufacturing
Why it matters
Enterprise CRM migrations are large, high-risk projects that touch every function. This engagement shows the value of starting clean and staying clean. Validating data on the way in and keeping it compliant as each unit comes online is a repeatable model for any organization consolidating fragmented data into a modern platform.
Window Manufacturer Builds TCPA Compliance Into a Salesforce Migration
Manufacturing
20M
records a month at full rollout
How a leading window manufacturer built TCPA compliance into a company-wide Salesforce migration.
Compliance built into Salesforce
during a CRM migration
Database
7
A leading window manufacturer and its high-volume consumer installation business were moving off a homegrown CRM onto Salesforce. The project touched every part of the business, from manufacturing to sales and marketing.
The data moving between systems was fragmented, inconsistent and unstandardized. Any compliance gaps or bad data would follow it into the new platform, and the consumer installation business, roughly 95% of combined outbound volume, depends on reaching people compliantly by phone.
PossibleNOW paired DNC scrubbing with Data Services, and that pairing is what made the engagement distinctive. Compliance was built into the migration itself rather than added afterward.