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DNC Compliance DNCSolution Fully integrated across every channel, with audit-ready reporting. Do Not Call DNC International DNC for Salesforce DNC B2B Email/Text/Mail Reassigned Numbers Litigator List TCPA
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FinTech & Financial Enterprise-grade DNC & consent controls for high-volume servicing and marketing. Explore → Insurance Stay ahead of TCPA & state-level telemarketing rules across every line of business. Explore → Healthcare Separate exempt reminders from marketing, with consent enforced before contact. Explore → Utilities & Energy Split informational from promotional contact across regulated and open markets. Explore → Retail & E-commerce Opt-out and consent checks on every promotional text, before it sends. Explore → Hospitality & Travel One consent standard across franchisees, POS vendors, and booking platforms. Explore →

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DNC Managed Services We run your compliance check program end to end — list hygiene, rule updates, and reporting handled for you.
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Resource Center Articles, guides, videos and testimonials on consent and DNC compliance.
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Consent Management Preference Management Do Not Call Solution Zero Party Data Customer Insights Industry Testimonials PossibleNOW News

Featured case study

A multi-tiered retailer saves $9.2M a year through digital adoption

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Case study

Better Customer Experience Through Preference Management

How one of the largest US personal lines insurers cut global unsubscribes by 95% and saved an estimated $1.35 million a year in mailing costs.

Challenges & solutions

From problem to program

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See what results like these could look like for your organization. Our experts will walk you through where consent, preference, and compliance programs can save money and grow revenue.

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Personal Lines Insurance

Why it matters

Giving customers control over what they receive keeps them reachable. Opt-downs turned would-be global unsubscribes into targeted opt-ins, protecting the marketable audience and cutting costs at the same time.

Personal Lines Insurer Cuts Global Unsubscribes 95% With Preference Management

Insurance

95%

fewer global unsubscribes

How one of the largest US personal lines insurers cut global unsubscribes by 95% and saved an estimated $1.35 million a year in mailing costs.

Opt-down options

cut global unsubscribes 95% for an insurer

Growth

3

  • 95% | Fewer global unsubscribes | About 45,600 saved per quarter.
  • $1.35M | Annual mailing savings | Estimated, from fewer fallbacks to postal mail.
  • 48% | More preference center views | Almost 1 million a year.
  • 265% | Growth in SMS enrollments | Service notification sign-ups in one year.

Preferences Scattered Across Many Systems

With such a broad distribution network, customer preferences sat in many separate systems. Only about 25% of customers had explicit preferences on file, and front-line staff often couldn’t see them.

When customers globally unsubscribed from email, the insurer had to fall back on postal mail at $1 to $5 per piece. And customers who were tired of one type of email had no easy way to keep getting the content they did want.

A Phased MyPreferences Rollout

PossibleNOW recommended a phased MyPreferences rollout.

  • Phase 1: a centralized preference repository with consistent processes for collecting and validating data
  • Phase 2: customer, call center and agent-facing interfaces, including an opt-down page and preferences simplified into three categories
  • Phase 3: Spanish language support and SMS preference collection as business needs grew

Results

  • Global email unsubscribes reduced 95% (about 45,600 saved per quarter)
  • Estimated $1.35 million in annual mailing cost savings
  • Preference center views up 48% to almost 1 million a year
  • SMS service notification enrollments up 265% in one year
  • Self-service preferences available through email links, the website, agents and the call center

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Reduce exposure, expand reach, and enable growth that holds up under scrutiny.

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