Unifying Consent Across a House of Consumer Brands

Consent Trapped in Brand Silos

A parent company few consumers would recognize owns a portfolio of well-known oil change, repair and car-wash brands. Each brand texted customers using different platforms and technologies, with no way to track consent across the portfolio.

A customer who opted out with one brand could still be contacted by another. With SMS central to the business and regulators scrutinizing texts as closely as calls, leadership concluded it could not keep operating without a unified consent strategy.

Consent Managed at the Corporate Level

PossibleNOW implemented consent and preference management that lifts consent out of brand silos and up to the corporate level. A customer’s preferences now follow them regardless of which brand they interact with, and revoked consent is enforced everywhere.

• Current state review: mapped consent capture, systems and customer journeys across every brand
• Corporate-level source of truth for consent, shared by all consumer-facing brands
• Governance processes to standardize how consent is captured going forward
• Phase 2 roadmap: DNCSolution to validate against the Reassigned Numbers Database and scrub numbers where current consent isn’t held