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Resource Center Articles, guides, videos and testimonials on consent and DNC compliance.
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Featured case study

A multi-tiered retailer saves $9.2M a year through digital adoption

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Case study

A Decade-Plus Compliance Partnership

How a leading home improvement retailer keeps a high-volume SMS program compliant as regulations evolve.

Challenges & solutions

From problem to program

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Home Improvement Retail

Why it matters

Many compliance stories are about short-term cleanup. This one shows the value of treating compliance as an ongoing discipline, with a partner that adds new safeguards as the rules change.

Home Improvement Retailer Keeps a High-Volume SMS Program Compliant for a Decade

Home improvement retail

10+ yrs

continuous partnership

How a leading home improvement retailer keeps a high-volume SMS program compliant as regulations evolve.

A decade of partnership

keeps a high-volume SMS program compliant

Growth

8

  • 10+ yrs | Continuous partnership | Ongoing DNC scrubbing and compliance management.
  • RND | Added as rules expanded | Reassigned-number screening before any message goes out.
  • 2 | SMS programs kept in market | Marketing and transactional texting, both compliant.

Staying Compliant as the Rules Keep Changing

The retailer runs a large texting program that serves both marketing and operational communications. The challenge was not fixing a single issue. It was staying compliant year after year as TCPA rules and expectations kept changing, while protecting a valuable customer channel.

A Program That Grows With the Rules

The retailer has relied on DNCSolution for ongoing DNC scrubbing and compliance management for more than a decade. As regulatory expectations expanded, it added Reassigned Numbers Database screening to catch numbers that changed ownership before any message goes out.

  • Compliance processes reviewed on an ongoing basis
  • New safeguards adopted as regulations changed
  • RND added as the latest step in strengthening the program

Results

  • More than ten years of continuous partnership
  • Expanded compliance coverage, most recently with RND
  • Marketing and transactional SMS programs kept compliant and in market
  • Stayed aligned with changing regulatory expectations