Case study
How a leading home improvement retailer keeps a high-volume SMS program compliant as regulations evolve.
Challenges & solutions
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Home Improvement Retail
Why it matters
Many compliance stories are about short-term cleanup. This one shows the value of treating compliance as an ongoing discipline, with a partner that adds new safeguards as the rules change.
Home Improvement Retailer Keeps a High-Volume SMS Program Compliant for a Decade
Home improvement retail
10+ yrs
continuous partnership
How a leading home improvement retailer keeps a high-volume SMS program compliant as regulations evolve.
A decade of partnership
keeps a high-volume SMS program compliant
Growth
8
The retailer runs a large texting program that serves both marketing and operational communications. The challenge was not fixing a single issue. It was staying compliant year after year as TCPA rules and expectations kept changing, while protecting a valuable customer channel.
The retailer has relied on DNCSolution for ongoing DNC scrubbing and compliance management for more than a decade. As regulatory expectations expanded, it added Reassigned Numbers Database screening to catch numbers that changed ownership before any message goes out.