Cutting Text-Messaging Compliance Risk, Fast

A Revenue-Critical SMS Program at Risk

For a decades-old automotive parts retailer, text messaging had become a core revenue engine that drove store visits and loyalty engagement. Years of loyalty-program growth had built a database of roughly 170 million phone numbers, much of it collected before modern consent-capture practices.

Some numbers had likely been reassigned to new owners, and some may never have carried documented consent to receive texts. With courts treating texts with the same scrutiny as calls, and with active litigation already tied to its SMS programs, the retailer needed its outreach data clean, current and defensible.

Why PossibleNOW

The retailer ran a competitive process across several providers. PossibleNOW worked with its marketing, marketing operations, IT, compliance and executive teams to scope a solution to its specific risk profile and technology stack.

PossibleNOW was not the lowest-cost option and was selected anyway. The deciding factors were solution fit and confidence in the support and responsiveness the team would provide.

Screening at Scale, in Two Phases

• Reassigned Numbers Database: capacity to screen ~360 million numbers a year for numbers that have changed hands
• DNC scrubbing: ~20 million numbers a month (~240 million a year)
• Litigator List: flags known serial litigators before outreach
• Phase 1, high-volume batch scrubbing so the retailer could start cleaning data immediately
• Phase 2, API integration into the existing stack (Listrak, Twilio and an in-house rewards app) for ongoing automated scrubbing