{"id":7904,"date":"2025-07-21T19:34:17","date_gmt":"2025-07-21T19:34:17","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=7904"},"modified":"2026-04-15T19:03:11","modified_gmt":"2026-04-15T19:03:11","slug":"10-do-not-contact-rules-for-sms-and-text-messaging","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/","title":{"rendered":"10 Do Not Contact Rules for SMS and Text Messaging"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1297\" height=\"729\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/iStock-2161184286-edited.jpg\" alt=\"\" class=\"wp-image-7907\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/iStock-2161184286-edited.jpg 1297w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/iStock-2161184286-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/iStock-2161184286-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/iStock-2161184286-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1297px) 100vw, 1297px\" \/><figcaption class=\"wp-element-caption\">Customer Service Call Center, Contact US, Support Hotline, Businessman touches virtual communication icons including phone, chat, email, and Wi-Fi, highlighting modern digital connectivity in business<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/do-not-text\">Text messaging<\/a> is one of the fastest and most effective ways to reach customers, but it\u2019s also one of the most heavily regulated. Whether you&#8217;re using SMS for marketing campaigns, appointment reminders, or customer support, your business must comply with strict <strong>Do Not Contact (DNC)<\/strong> rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regulations like the <strong>Telephone Consumer Protection Act (TCPA)<\/strong> and the <strong>FTC\u2019s Telemarketing Sales Rule (TSR)<\/strong> impose clear requirements on how and when you can send texts. These rules are designed to protect consumers from unwanted contact, and violations can lead to steep fines, blocked messages, or reputational damage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the following sections, you\u2019ll find information on:<\/p>\n\n\n\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#obtain-prior-express-written-consent\">Obtain Prior Express Written Consent<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#honor-national-do-not-call-registry-rules\">Honor National Do Not Call Registry Rules<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#maintain-an-internal-dnc-list\">Maintain an Internal DNC List<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#respect-opt-out-requests-immediately\">Respect Opt-Out Requests Immediately<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#record-and-track-consent\">Record and Track Consent<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#time-of-day-restrictions-apply\">Time-of-Day Restrictions Apply<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#no-shared-or-purchased-lists-without-verified-consent\">No Shared or Purchased Lists Without Verified Consent<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#clearly-identify-the-sender\">Clearly Identify the Sender<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#differentiate-between-transactional-and-marketing-messages\">Differentiate Between Transactional and Marketing Messages<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#comply-with-state-specific-laws\">Comply With State-Specific Laws<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#common-mistakes-that-lead-to-sms-compliance-failures\">Common Mistakes That Lead to SMS Compliance Failures<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#how-to-stay-compliant-at-scale\">How to Stay Compliant at Scale<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/10-do-not-contact-rules-for-sms-and-text-messaging\/#about-possiblenow\">About PossibleNOW<\/a><\/li><\/ol><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Speak With an Expert<\/strong> <strong>Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background has-text-align-center has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/site.possiblenow.com\/dnc-mitigate-tcpa-risk\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<style>\n  .quote-card-pn {\n    display: flex;\n    align-items: flex-start;\n    gap: 20px;\n    padding: 24px;\n    border-left: 4px solid #2c6ecb;\n    background: #f7f9fc;\n    border-radius: 8px;\n    max-width: 800px;\n    margin: 0 auto;\n  }\n  .quote-card-pn__image {\n    width: 120px;\n    height: 120px;\n    border-radius: 50%;\n    object-fit: cover;\n    flex-shrink: 0;\n  }\n  .quote-card-pn__content {\n    font-style: italic;\n    font-size: 1.05rem;\n    line-height: 1.6;\n    color: #111827;\n  }\n  .quote-card-pn__footer {\n    margin-top: 12px;\n    font-weight: 600;\n    font-style: normal;\n    color: #111827;\n  }\n  @media (max-width: 600px) {\n    .quote-card-pn {\n      flex-direction: column;\n      align-items: center;\n      text-align: center;\n      padding: 20px;\n    }\n    .quote-card-pn__content {\n      font-size: 1rem;\n    }\n  }\n<\/style>\n<div class=\"quote-card-pn\">\n  <img decoding=\"async\"\n    src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/12\/bio-rob-tate.jpg\"\n    alt=\"Rob Tate Headshot\"\n    class=\"quote-card-pn__image\"\n  \/>\n  <blockquote class=\"quote-card-pn__content\">\n    &#8220;Getting SMS compliance right is a governance issue as much as it is a legal one. Use a single source of truth, consistent playbooks, and reporting leadership reviews routinely, not only after an incident.&#8221;\n    <footer class=\"quote-card-pn__footer\">\n      \u2013 Rob Tate, COO, PossibleNOW\n    <\/footer>\n  <\/blockquote>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here are 10 essential rules your team must follow to stay compliant when texting customers or prospects.<\/p>\n\n\n\n<h2 id=\"obtain-prior-express-written-consent\" class=\"wp-block-heading\">Obtain Prior Express Written Consent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You must receive clear, documented permission from the recipient before sending any promotional or marketing texts. This consent must be written, unambiguous, and specific to text messaging.<\/p>\n\n\n\n<h2 id=\"honor-national-do-not-call-registry-rules\" class=\"wp-block-heading\">Honor National Do Not Call Registry Rules<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Text messages are treated like phone calls under the TCPA. If a number is listed on the National Do Not Call Registry, you cannot send marketing texts unless the person has provided consent.<\/p>\n\n\n\n<h2 id=\"maintain-an-internal-dnc-list\" class=\"wp-block-heading\">Maintain an Internal DNC List<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses must maintain their own Do Not Contact list to track individuals who opt out. These preferences must be honored for at least five years, in compliance with the Telemarketing Sales Rule (TSR).<\/p>\n\n\n\n<h2 id=\"respect-opt-out-requests-immediately\" class=\"wp-block-heading\">Respect Opt-Out Requests Immediately<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a recipient replies \u201cSTOP\u201d or uses another recognized opt-out command, you must cease messaging right away. One confirmation message is allowed, but no further marketing content should follow.<\/p>\n\n\n\n<h2 id=\"record-and-track-consent\" class=\"wp-block-heading\">Record and Track Consent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Always log when and how consent was obtained. This includes timestamps, opt-in language used, and the channel where consent was given. Documentation is essential for audit defense.<\/p>\n\n\n\n<h2 id=\"time-of-day-restrictions-apply\" class=\"wp-block-heading\">Time-of-Day Restrictions Apply<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing texts should only be sent between 8 a.m. and 9 p.m. in the recipient\u2019s local time zone. Sending messages outside this window can result in non-compliance penalties.<\/p>\n\n\n\n<h2 id=\"no-shared-or-purchased-lists-without-verified-consent\" class=\"wp-block-heading\">No Shared or Purchased Lists Without Verified Consent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You cannot send texts to contacts from third-party or purchased lists unless you have verifiable, written proof that those individuals consented to receive messages from your business.<\/p>\n\n\n\n<h2 id=\"clearly-identify-the-sender\" class=\"wp-block-heading\">Clearly Identify the Sender<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every message must include your business name and a method for the recipient to contact you. This helps recipients recognize who is reaching out and supports transparency.<\/p>\n\n\n\n<h2 id=\"differentiate-between-transactional-and-marketing-messages\" class=\"wp-block-heading\">Differentiate Between Transactional and Marketing Messages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transactional texts (e.g., order confirmations or appointment reminders) do not require the same level of consent as marketing texts. However, any promotional content must meet TCPA standards.<\/p>\n\n\n\n<h2 id=\"comply-with-state-specific-laws\" class=\"wp-block-heading\">Comply With State-Specific Laws<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some states, such as Florida and California, have their own DNC and consent rules that go beyond federal requirements. Businesses must monitor and comply with these additional obligations.<\/p>\n\n\n\n<h2 id=\"common-mistakes-that-lead-to-sms-compliance-failures\" class=\"wp-block-heading\">Common Mistakes That Lead to SMS Compliance Failures<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"638\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Common-Mistakes-That-Lead-to-SMS-Compliance-Failures-visual-selection.png\" alt=\"Infographic by PossibleNOW titled 'Common Mistakes That Lead to SMS Compliance Failures.' A vertical funnel lists five common mistakes, each with a blue bar and orange icon: Consent Assumptions, Delayed Opt-Outs, Timing Violations, Unverified Lists, and Documentation Neglect. The PossibleNOW logo and tagline 'Marketing Compliance Made Simple' appear at the top.\" class=\"wp-image-7905\" style=\"width:679px;height:481px\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Common-Mistakes-That-Lead-to-SMS-Compliance-Failures-visual-selection.png 900w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Common-Mistakes-That-Lead-to-SMS-Compliance-Failures-visual-selection-300x213.png 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Common-Mistakes-That-Lead-to-SMS-Compliance-Failures-visual-selection-768x544.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Even well-intentioned teams can make costly errors when they overlook the specifics of text messaging regulations. Some of the most frequent mistakes include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assuming consent for email or calls applies to SMS<\/li>\n\n\n\n<li>Failing to act on opt-outs in real time<\/li>\n\n\n\n<li>Sending messages outside the allowed time window<\/li>\n\n\n\n<li>Using purchased or third-party lists without valid proof of consent<\/li>\n\n\n\n<li>Neglecting to scrub contact lists regularly<\/li>\n\n\n\n<li>Omitting sender identification or opt-out instructions<\/li>\n\n\n\n<li>Not documenting how and when consent was obtained<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these errors can lead to serious consequences, including fines, litigation, and lost customer trust.<\/p>\n\n\n\n<h2 id=\"how-to-stay-compliant-at-scale\" class=\"wp-block-heading\">How to Stay Compliant at Scale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Managing compliance manually is difficult, especially when teams operate across departments, systems, and channels. Automating SMS suppression and consent tracking is essential for reducing risk and maintaining speed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PossibleNOW<\/strong> offers solutions designed to keep you compliant without slowing down your outreach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\"><strong>DNCSolution\u00ae<\/strong><\/a> provides real-time list scrubbing across national, state, and internal DNC lists before a text ever goes out.<\/li>\n\n\n\n<li>Our <strong>TCPA compliance tools<\/strong> help document consent, monitor opt-outs, and generate audit-ready logs.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\"><strong>MyPreferences\u00ae<\/strong><\/a> centralizes opt-in and opt-out management across SMS, email, and voice, providing consistency across all touchpoints.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With the right tools, your team can scale outreach confidently while staying on the right side of the law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background has-text-align-center has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"about-possiblenow\" class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Text messaging is one of the fastest and most effective ways to reach customers, but it\u2019s also one of the most heavily regulated. Whether you&#8217;re using SMS for marketing campaigns, appointment reminders, or customer support, your business must comply with strict Do Not Contact (DNC)&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":7907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[1389],"class_list":["post-7904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-do-not-call-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>10 Do Not Contact Rules for SMS and Text Messaging | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Learn the 10 must-follow rules for SMS compliance under TCPA and TSR. 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