{"id":7805,"date":"2025-07-10T18:23:26","date_gmt":"2025-07-10T18:23:26","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=7805"},"modified":"2025-07-10T18:55:12","modified_gmt":"2025-07-10T18:55:12","slug":"possiblenow-expands-mypreferences-decision-service-a-real-time-consent-preference-management-app-to-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/possiblenow-expands-mypreferences-decision-service-a-real-time-consent-preference-management-app-to-salesforce-marketing-cloud\/","title":{"rendered":"PossibleNOW Expands MyPreferences Decision Service, a Real-Time Consent &amp; Preference Management App, to Salesforce Marketing Cloud"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/sales-force-big-1024x576.jpg\" alt=\"\" class=\"wp-image-7821\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/sales-force-big-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/sales-force-big-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/sales-force-big-768x432.jpg 768w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/sales-force-big.jpg 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"> Offers a true zero-copy solution to create highly personalized and compliant journeys in Salesforce Marketing Cloud without the complexity of bi-directional integrations or manual data syncs.<\/p>\n\n\n\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<p><strong>DULUTH, Ga., July 10, 2025 \/PRNewswire\/<\/strong><br><br>PossibleNOW, a leading provider of compliance solutions for direct marketers, today announced the expansion of MyPreferences Decision Service, its real-time consent, preference, and zero-party data management app, to Salesforce Marketing Cloud.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<p>With this latest release, PossibleNOW brings zero-copy, real-time decisioning to marketers using Salesforce Marketing Cloud, enabling compliant, customer-centric journeys powered by live data, without duplication or syncing. The app is natively embedded into Journey Builder, offering full control over journey paths with drag-and-drop simplicity.<\/p>\n<p>&#8220;Our goal is to empower marketers to use live, permission-based data directly within their journey flows in marketing cloud without sacrificing speed, compliance, or customer trust,&#8221; said Scott Frey, CEO, PossibleNOW. This expansion to Salesforce Marketing Cloud is a major step in delivering that vision across modern marketing automation platforms.<\/p>\n<p><strong>Key Capabilities:<\/strong><\/p>\n<ul>\n<li><strong>Zero-Copy Real-Time Decisioning:<\/strong> Tap into customer data in MyPreferences instantly with no data replication or integration overhead.<\/li>\n<li><strong>Native Integration with Journey Builder:<\/strong>  Embedded directly within the Journey Builder to easily build decision criteria.<\/li>\n<li><strong>Unified Data Access:<\/strong> Build audience logic using both MyPreferences customer data and Salesforce contact data in a single, streamlined interface.<\/li>\n<li><strong>Advanced Logic &#038; Granular Targeting:<\/strong> Create complex rules using logical operators, groupings, and deep data point searches.<\/li>\n<li><strong>Built-In Compliance Checks:<\/strong> Our Status Manager Add-On, verifies contacts against Federal and State Do Not Contact lists, wireless registries, and internal suppression lists, ensuring compliance with TCPA, CAN-SPAM, and DNC regulations.<\/li>\n<\/ul>\n<p>This release underscores PossibleNOW&#8217;s commitment to supporting modern marketing clouds with real-time access to self-provided, permission-based customer data, enabling brands to deliver relevant and compliant customer experiences at scale.<\/a><\/p>\n<p>Availability: The app is now available on <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=eed54a00-a251-45f9-9229-f1340e5d3187&#038;other_source=AppExchange+Search&#038;tab=d\">Salesforce AppExchange<\/a>. For more information or to request a demo, send us a note at <a href=\"mailto:info@possiblenow.com\">info@possiblenow.com<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<br><br>\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465155-1&amp;h=1237018194&amp;u=https%3A%2F%2Fwww.possiblenow.com%2F&amp;a=PossibleNOW\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PossibleNOW<\/strong><\/a>&nbsp;is the leader in customer contact compliance. From federal\/state regulations to international laws, our&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465155-1&amp;h=2882033807&amp;u=https%3A%2F%2Fwww.possiblenow.com%2Fproducts%2Fdncsolution%2F&amp;a=DNCSolution\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DNCSolution<\/strong><\/a>&nbsp;platform helps businesses comply with regulations like Do Not Call, TCPA, CAN-SPAM, RND, and more, backed by a 100% compliance guarantee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Natively integrated with&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465155-1&amp;h=902037485&amp;u=https%3A%2F%2Fwww.possiblenow.com%2Fproducts%2Fmypreferences%2F&amp;a=MyPreferences\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MyPreferences<\/strong><\/a>, it streamlines the management of customer consents and preferences, enabling enterprise-wide compliance and personalized experiences, all in one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk. Visit\u202f<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4149850-1&amp;h=3327887432&amp;u=http%3A%2F%2Fwww.possiblenow.com%2F&amp;a=http%3A%2F%2Fwww.PossibleNOW.com\" target=\"_blank\" rel=\"nofollow noopener\">http:\/\/www.PossibleNOW.com<\/a>\u202fto learn more.\u202f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Media Contact<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"xn-person\">Rebecca Dodson<\/span>, PossibleNOW, 770-255-1020,&nbsp;<a href=\"mailto:rdodson@possiblenow.com\" target=\"_blank\" rel=\"nofollow noopener\">rdodson@possiblenow.com<\/a>,&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4149850-1&amp;h=402085715&amp;u=https%3A%2F%2Fwww.possiblenow.com%2F&amp;a=https%3A%2F%2Fwww.possiblenow.com\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.possiblenow.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Offers a true zero-copy solution to create highly personalized and compliant journeys in Salesforce Marketing Cloud without the complexity of bi-directional integrations or manual data syncs. DULUTH, Ga., July 10, 2025 \/PRNewswire\/ PossibleNOW, a leading provider of compliance solutions for direct marketers, today announced the&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":7820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1383],"tags":[1362,410,2984,805,162,2985,1077,2983],"topic":[],"class_list":["post-7805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-consent-management","tag-mypreferences","tag-mypreferences-decision-services","tag-possiblenow","tag-preference-management","tag-real-time-consent","tag-salesforce","tag-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>PossibleNOW Expands MyPreferences Decision Service, a Real-Time Consent &amp; 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