{"id":7404,"date":"2025-05-02T17:51:32","date_gmt":"2025-05-02T17:51:32","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=7404"},"modified":"2025-05-15T21:00:07","modified_gmt":"2025-05-15T21:00:07","slug":"what-is-the-risk-for-marketers-in-calling-reassigned-numbers","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-risk-for-marketers-in-calling-reassigned-numbers\/","title":{"rendered":"What Is the Risk for Marketers in Calling Reassigned Numbers?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"783\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/05\/iStock-2196397343-edited.jpg\" alt=\"Friendly woman operator consulting client. Business team working at call center office, empty space\" class=\"wp-image-7407\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/05\/iStock-2196397343-edited.jpg 1254w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/05\/iStock-2196397343-edited-300x187.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/05\/iStock-2196397343-edited-1024x639.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/05\/iStock-2196397343-edited-768x480.jpg 768w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Calling a reassigned number may seem like a minor oversight for marketing companies\u2014but under the TCPA, it can lead to serious legal and financial consequences. When a phone number is reassigned to a new user, any prior consent tied to that number becomes invalid. If a telemarketer calls or texts that number without fresh consent from the new user, they may face costly penalties, even if they were unaware of the reassignment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key risks include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Up to $1,500 per call or text<\/strong> in statutory damages for willful violations of the TCPA<\/li>\n\n\n\n<li><strong>No protection under \u201cgood faith\u201d assumptions<\/strong> if the number has changed hands<\/li>\n\n\n\n<li><strong>Class action lawsuits<\/strong>, sometimes with multi-million dollar judgments<\/li>\n\n\n\n<li><strong>Regulatory scrutiny<\/strong> under both the TCPA and FTC\u2019s Telemarketing Sales Rule (TSR), which governs DNC compliance<\/li>\n\n\n\n<li><strong>Reputational damage<\/strong>, customer complaints, and brand distrust<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW helps companies proactively reduce this risk. With a combination of consent capture, data hygiene, and phone number suppression tools, our <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">Do Not Call solution<\/a> integrates access to reassigned number checks and scrubs call lists against critical registries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Speak With an Expert<\/strong> <strong>Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/dnc-mitigate-tcpa-risk\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The FCC\u2019s Reassigned Numbers Database (RND)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To address the problem of reassigned numbers, the FCC created the Reassigned Numbers Database (RND). This resource allows businesses to check whether a number has been permanently disconnected and reassigned to a new user before placing a call or sending a text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a telemarketer (or their authorized agent) queries the RND and the database incorrectly reports that the number has not been reassigned, the caller may qualify for a safe harbor against TCPA liability. <strong>To benefit from this protection:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The query must be made no more than 30 days prior to the call.<\/li>\n\n\n\n<li>The caller must maintain documentation of the query and result.<\/li>\n\n\n\n<li>The incorrect data must come from the RND\u2014not from outdated CRM systems or third-party lists.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Failing to query the database\u2014or relying on the wrong data source\u2014can nullify this defense entirely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategies to Avoid Calling Reassigned Numbers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To avoid calling reassigned numbers, telemarketing teams should:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scrub lists regularly<\/strong> against the RND and other suppression databases<\/li>\n\n\n\n<li><strong>Validate mobile numbers<\/strong> before using autodialers or sending texts<\/li>\n\n\n\n<li><strong>Track and manage consent<\/strong> at the individual level, especially when working with lead aggregators<\/li>\n\n\n\n<li><strong>Avoid assumptions<\/strong> about number ownership, especially in B2B campaigns where personal mobile phones are frequently used for business<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How a Compliance Tool Can Help<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"426\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/05\/How-a-Compliance-Tool-Can-Help-visual-selection.png\" alt=\"How a Compliance Tool Can Help - visual selection\" class=\"wp-image-7405\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/05\/How-a-Compliance-Tool-Can-Help-visual-selection.png 624w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/05\/How-a-Compliance-Tool-Can-Help-visual-selection-300x205.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A purpose-built compliance tool like <strong>DNCSolution\u00ae<\/strong> supports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time contact suppression using FCC-verified data<\/li>\n\n\n\n<li>Consent tracking across multiple channels and business units<\/li>\n\n\n\n<li>Audit-ready documentation of suppression checks and consent status<\/li>\n\n\n\n<li>Integrated defense against TCPA lawsuits and TSR-related infractions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s TCPA compliance services are designed specifically for complex organizations navigating multi-channel outreach. Reduce exposure, protect your brand, and avoid costly missteps\u2014talk to a PossibleNOW expert to explore how a compliance-first strategy can protect your outbound campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What Is the Risk for Marketers in Calling Reassigned Numbers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"rious legal and financial consequences. When a phone number is reassigned to a new user, any prior consent tied to that number becomes invalid. If a telemarketer calls or texts that number without fresh consent from the new user, they may face costly penalties, even if they were unaware of the reassignment.\\n\\nKey risks include:\\n\\nUp to $1,500 per call or text in statutory damages for willful violations of the TCPA\\n\\nNo protection under \u201cgood faith\u201d assumptions if the number has changed hands\\n\\nClass action lawsuits, sometimes with multi-million dollar judgments\\n\\nRegulatory scrutiny under both the TCPA and FTC\u2019s Telemarketing Sales Rule (TSR), which governs DNC compliance\\n\\nReputational damage, customer complaints, and brand distrust\\n\\nPossibleNOW helps companies proactively reduce this risk. With a combination of consent capture, data hygiene, and phone number suppression tools, our Do Not Call solution integrates access to reassigned number checks and scrubs call lists against critical registries.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Calling a reassigned number may seem like a minor oversight for marketing companies\u2014but under the TCPA, it can lead to serious legal and financial consequences. When a phone number is reassigned to a new user, any prior consent tied to that number becomes invalid. If&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":7407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[1389],"class_list":["post-7404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-do-not-call-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What Is the Risk for Marketers in Calling Reassigned Numbers? | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Marketers may risk lawsuits and fines if they call reassigned numbers. 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