{"id":7055,"date":"2025-02-19T21:56:46","date_gmt":"2025-02-19T21:56:46","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=7055"},"modified":"2025-06-26T18:21:53","modified_gmt":"2025-06-26T18:21:53","slug":"how-does-my-business-obtain-a-san-number-to-access-the-dnc-registry","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/how-does-my-business-obtain-a-san-number-to-access-the-dnc-registry\/","title":{"rendered":"How Does My Business Obtain a SAN Number to Access the DNC Registry?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/02\/iStock-1620577443-1024x457.jpg\" alt=\"Call center, headset on a computer in an empty office with flare and mockup for communication or assistance. Customer care, support and equipment in a workplace after hours for help or service\" class=\"wp-image-7056\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/02\/iStock-1620577443-1024x457.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/02\/iStock-1620577443-300x134.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/02\/iStock-1620577443-768x342.jpg 768w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/02\/iStock-1620577443.jpg 1534w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Subscription Account Number (SAN)<\/strong> is required for businesses that make telemarketing calls to consumers in the United States. The SAN grants access to the National Do Not Call (DNC) Registry, allowing businesses to check their contact lists against restricted numbers and avoid costly TCPA violations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To obtain a SAN, businesses must register through the Federal Trade Commission (FTC), pay any required fees, and renew annually to maintain access. Without a SAN and suppressing non-exempt calls, businesses risk fines of up to $1,500 per violation for calling numbers listed on the DNC Registry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given the complexity of TCPA compliance, managing DNC requirements manually can be a challenge. PossibleNOW\u2019s <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\"><strong>Do Not Call solution<\/strong><\/a> streamlines this process by automating list scrubbing, monitoring regulatory updates, and reducing litigation risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the following sections, you\u2019ll find information on:<\/p>\n\n\n\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/how-does-my-business-obtain-a-san-number-to-access-the-dnc-registry\/#steps-to-obtain-a-san-number\">Steps to Obtain a SAN Number<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/how-does-my-business-obtain-a-san-number-to-access-the-dnc-registry\/#maintaining-compliance-after-obtaining-a-san\">Maintaining Compliance After Obtaining a SAN<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/how-does-my-business-obtain-a-san-number-to-access-the-dnc-registry\/#how-possiblenow-simplifies-dnc-compliance\">How PossibleNOW Simplifies DNC Compliance<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/how-does-my-business-obtain-a-san-number-to-access-the-dnc-registry\/#about-possiblenow\">About PossibleNOW<\/a><\/li><\/ol><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Speak With an Expert<\/strong> <strong>Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/dnc-mitigate-tcpa-risk\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps-to-obtain-a-san-number\">Steps to Obtain a SAN Number<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Register with the FTC<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit the <strong>National Do Not Call Registry<\/strong> website (<a href=\"https:\/\/www.donotcall.gov\/\">donotcall.gov<\/a>) and create a <strong>Telemarketer Account Profile<\/strong>.<\/li>\n\n\n\n<li>Provide company details, including business name, address, and a designated contact person.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Pay Any Required Fees<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Businesses can access up to <strong>five area codes for free<\/strong>. Additional area codes require a <strong>fee per area code<\/strong>, with annual renewal required.<\/li>\n\n\n\n<li><strong>Exemptions<\/strong>: Certain organizations, such as political groups and nonprofits, may qualify for free access.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Obtain Your SAN Number<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once approved, the FTC assigns a <strong>unique SAN number<\/strong> for your business.<\/li>\n\n\n\n<li>This number must be used to <strong>download and scrub call lists<\/strong> against the DNC Registry before making telemarketing calls.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Scrub Your Call Lists Regularly<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access and <strong>compare phone numbers<\/strong> against the DNC Registry at least <strong>every 31 days<\/strong>.<\/li>\n\n\n\n<li>Implement a <strong>real-time compliance system<\/strong> to flag restricted numbers before calls are placed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"maintaining-compliance-after-obtaining-a-san\">Maintaining Compliance After Obtaining a SAN<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Securing a SAN is just the first step\u2014ongoing compliance is critical to avoiding fines and legal action.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Update call lists frequently<\/strong> \u2013 Numbers on the DNC Registry change daily, making regular updates necessary.<\/li>\n\n\n\n<li><strong>Maintain consent records<\/strong> \u2013 With the new one-to-one consent rule in effect, businesses must capture and store verifiable proof of consent for each contact.<\/li>\n\n\n\n<li><strong>Monitor third-party vendors<\/strong> \u2013 Businesses remain liable for TCPA violations committed by outsourced call centers or lead providers.<\/li>\n\n\n\n<li><strong>Understand state and federal regulations<\/strong> \u2013 Some states have additional telemarketing laws beyond federal DNC rules.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Failure to comply with these requirements can result in <strong>steep fines and reputational damage<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-possiblenow-simplifies-dnc-compliance\">How PossibleNOW Simplifies DNC Compliance<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/02\/How-PossibleNOW-Simplifies-DNC-Compliance-visual-selection.png\" alt=\"Infographic by PossibleNOW titled 'How PossibleNOW Simplifies DNC Compliance.' A four-step inverted funnel shows: 1) Consolidates all opt-out data, 2) Manages opt-outs across channels, 3) Automates compliance processes, 4) Stores data securely. Each step is represented by a blue section with an orange icon. The PossibleNOW logo and tagline 'Marketing Compliance Made Simple' are at the top.\" class=\"wp-image-7731\" width=\"603\" height=\"446\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/02\/How-PossibleNOW-Simplifies-DNC-Compliance-visual-selection.png 720w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/02\/How-PossibleNOW-Simplifies-DNC-Compliance-visual-selection-300x222.png 300w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Managing DNC compliance manually can be extremely challenging, especially for businesses making high-volume calls. PossibleNOW\u2019s <strong>Do Not Call solution<\/strong> helps businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automate DNC list scrubbing<\/strong> \u2013 Remove restricted numbers before calls are placed.<\/li>\n\n\n\n<li><strong>Track consent in real time<\/strong> \u2013 Verify and store opt-ins to protect against litigation.<\/li>\n\n\n\n<li><strong>Integrate compliance across systems<\/strong> \u2013 Sync DNC compliance with CRMs, call centers, and marketing platforms.<\/li>\n\n\n\n<li><strong>Stay ahead of regulatory changes<\/strong> \u2013 With TCPA rules continuing to evolve, businesses need a future-proofed compliance strategy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With regulatory enforcement increasing and litigation risks higher than ever, businesses need a <strong>trusted compliance solution<\/strong> to avoid TCPA violations. Get started today with PossibleNOW to protect your business from unnecessary fines and legal exposure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How Does My Business Obtain a SAN Number to Access the DNC Registry?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Subscription Account Number (SAN) is required for businesses that make telemarketing calls to consumers in the United States. 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The SAN grants access to the National Do Not Call (DNC) Registry, allowing businesses to check their contact lists against restricted numbers and avoid costly TCPA&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":7056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[1389],"class_list":["post-7055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-do-not-call-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How Does My Business Obtain a SAN Number to Access the DNC Registry? | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Learn how to obtain a SAN number to access the DNC Registry and stay compliant with telemarketing laws. 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