{"id":6953,"date":"2025-01-23T20:33:43","date_gmt":"2025-01-23T20:33:43","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=6953"},"modified":"2025-07-17T19:48:34","modified_gmt":"2025-07-17T19:48:34","slug":"what-states-have-their-own-laws-regarding-text-message-marketing","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/","title":{"rendered":"What States Have Their Own Laws Regarding Text Message Marketing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1314\" height=\"739\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1168900911-edited.jpg\" alt=\"Man using chat message app on smartphone, in response to communication\" class=\"wp-image-6955\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1168900911-edited.jpg 1314w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1168900911-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1168900911-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1168900911-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1314px) 100vw, 1314px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Several states have their own laws and regulations specifically addressing text message marketing, in addition to federal rules like the Telephone Consumer Protection Act (TCPA). These laws may impose stricter requirements, such as additional consent provisions, specific disclosure mandates, or penalties for non-compliance. <strong>Below is a summary of states with notable regulations<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">sections, you\u2019ll find information on:<\/p>\n\n\n\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#california\">California<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#florida\">Florida<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#new-york\">New York<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#texas\">Texas<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#washington\">Washington<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#illinois\">Illinois<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#common-features-of-state-level-text-message-marketing-laws\">Common Features of State-Level Text Message Marketing Laws<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#how-to-stay-compliant\">How to Stay Compliant<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-states-have-their-own-laws-regarding-text-message-marketing\/#about-possiblenow\">About PossibleNOW<\/a><\/li><\/ol><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Speak With an Expert<\/strong> <strong>Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/dnc-mitigate-tcpa-risk\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"california\">California<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a><em>Notable Law(s):<\/em> <\/a><a href=\"#_msocom_1\">[RD1]<\/a>&nbsp;California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Key Provisions:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requires businesses to obtain consent before using personal data for marketing purposes.<\/li>\n\n\n\n<li>Offers consumers the right to opt out of data sharing and processing for marketing activities, including text messages. These opt-outs must be processed within 15 days.<\/li>\n\n\n\n<li>Stringent requirements for privacy notices and handling personal data.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"florida\">Florida<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Notable Law(s)<\/em>: Florida Telephone Solicitation Act (FTSA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Key Provisions:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requires express written consent before sending text messages using automated systems.<\/li>\n\n\n\n<li>Implements stricter rules than the TCPA, including statutory damages of up to $1,500 per violation for willful misconduct.<\/li>\n\n\n\n<li>Limits contact attempts to 3 outbound dials per 24 hour period.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"new-york\">New York<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Notable Law(s)<\/em>: General Business Law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Key Provisions:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restricts telemarketing and text message solicitations.<\/li>\n\n\n\n<li>Imposes additional requirements for consent and record-keeping.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"texas\">Texas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Notable Law(s)<\/em>: Texas Business and Commerce Code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Key Provisions:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requires clear disclosure of terms when marketing via text.<\/li>\n\n\n\n<li>Penalizes deceptive trade practices in text-based solicitations.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"washington\">Washington<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Notable Law(s)<\/em>: Washington Consumer Protection Act.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Key Provisions:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prohibits unsolicited commercial text messages without prior consent.<\/li>\n\n\n\n<li>Includes penalties for deceptive or unfair practices in text marketing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"illinois\">Illinois<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Notable Law(s)<\/em>: Illinois Consumer Fraud and Deceptive Business Practices Act.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Key Provisions:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enforces clear consent requirements for text marketing.<\/li>\n\n\n\n<li>Holds businesses accountable for fraudulent or misleading text campaigns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-features-of-state-level-text-message-marketing-laws\">Common Features of State-Level Text Message Marketing Laws<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"486\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Common-Features-of-State-Level-Text-Message-Marketing-Laws-visual-selection.png\" alt=\"Infographic by PossibleNOW titled 'Common Features of State-Level Text Message Marketing Laws.' The PossibleNOW logo is on the left, with four arrows pointing right to icons and key law features: Consent requirements, Opt-out procedures, Penalties for violations, and Scope of covered messages. Each feature is paired with a blue icon. The tagline 'Marketing Compliance Made Simple' appears below the logo.\" class=\"wp-image-7867\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Common-Features-of-State-Level-Text-Message-Marketing-Laws-visual-selection.png 904w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Common-Features-of-State-Level-Text-Message-Marketing-Laws-visual-selection-300x161.png 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Common-Features-of-State-Level-Text-Message-Marketing-Laws-visual-selection-768x413.png 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">State-level text message marketing laws often go beyond federal requirements, introducing additional consumer protections and stricter compliance standards for businesses.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stricter Consent Requirements<\/strong>: Some states mandate express written consent, especially for automated marketing texts.<\/li>\n\n\n\n<li><strong>Right to Opt-Out<\/strong>: States like California require clear options for consumers to opt-out of receiving messages.<\/li>\n\n\n\n<li><strong>Enhanced Penalties<\/strong>: Violations often result in higher penalties compared to federal TCPA regulations.<\/li>\n\n\n\n<li><strong>Specific Time Restrictions<\/strong>: Some states impose call or text time restrictions, such as limiting communication to certain hours of the day.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-stay-compliant\">How to Stay Compliant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To stay compliant with state-specific laws regarding text message marketing, businesses should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand Local Laws<\/strong>: Research the requirements for the states where your audience resides. Each state may have unique provisions that significantly impact your text message marketing strategy.&nbsp;<\/li>\n\n\n\n<li><strong>Obtain Explicit Consent<\/strong>: Use clear and transparent methods to secure consumer permission for text marketing. Consent practices should align with both federal and state-specific requirements to avoid potential legal risks.&nbsp;<\/li>\n\n\n\n<li><strong>Leverage Compliance Tools<\/strong>: Platforms like PossibleNOW\u2019s <strong>DNCSolution<\/strong> can help manage opt-ins, opt-outs, and ensure compliance with both state and federal laws. These tools provide automated tracking and reporting to simplify regulatory adherence.&nbsp;<\/li>\n\n\n\n<li><strong>Stay Updated<\/strong>: Regulations change frequently, so continuous monitoring is essential.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By integrating compliance strategies with tools like PossibleNOW\u2019s <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\"><strong>DNCSolution<\/strong><\/a>, businesses can mitigate risks and maintain consumer trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What States Have Their Own Laws Regarding Text Message Marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Several states have their own laws and regulations specifically addressing text message marketing, often in addition to federal rules like the Telephone Consumer Protection Act (TCPA). These laws may impose stricter requirements, such as additional consent provisions, specific disclosure mandates, or penalties for non-compliance.\"}}]}<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several states have their own laws and regulations specifically addressing text message marketing, in addition to federal rules like the Telephone Consumer Protection Act (TCPA). These laws may impose stricter requirements, such as additional consent provisions, specific disclosure mandates, or penalties for non-compliance. Below is&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":6955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[1389],"class_list":["post-6953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-do-not-call-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What States Have Their Own Laws Regarding Text Message Marketing? | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Discover if package delivery notifications are TCPA-exempt. 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