{"id":6940,"date":"2025-01-16T20:44:58","date_gmt":"2025-01-16T20:44:58","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=6940"},"modified":"2025-03-12T16:58:48","modified_gmt":"2025-03-12T16:58:48","slug":"the-fccs-new-1-1-consent-ruling","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/the-fccs-new-1-1-consent-ruling\/","title":{"rendered":"The FCC&#8217;s New 1 to 1 Consent Ruling"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/@CompliancePoint\"><\/a><\/p>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/x3pCvmTrWHM?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new FCC 1:1 consent ruling, effective January 27, 2025, introduces stricter regulations for lead generation and telemarketing. The rule requires that each seller obtain prior express written consent individually before making automated calls or sending text messages. This significantly impacts lead aggregators and brands that share customer leads across multiple entities. Consumers must now explicitly opt-in for each seller, preventing broad consent agreements that previously allowed multiple businesses to contact them based on a single submission. The ruling also clarifies that consent cannot be transferred or resold, and calls or texts must be logically and topically related to the original inquiry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses must adjust their lead generation processes to remain compliant, including implementing dynamic consent capture solutions, maintaining consent records, and ensuring clear and conspicuous disclosures. Companies are encouraged to modify workflows by providing checkboxes for individual seller consent and refining how they present lead options to consumers. The FCC&#8217;s intent is to enhance consumer control over marketing communications and reduce spam-like interactions. Organizations failing to comply with these new standards may face legal challenges and enforcement actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"tel:+1-770-501-7687\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"The FCC's New 1-to-1 Consent Ruling\",\n  \"description\": \"New regulatory changes affecting how lead aggregators manage consumer consents are going into effect January 27, 2025.   The FCC will require lead aggregators to obtain written consent for each company with whom it shares the lead.The ruling closes the TCPA \u201clead-generation loophole\\\" and creates several new requirements for lead collection.  The ruling also applies to companies that collect leads directly but then shares them with affiliated business partners such as in the insurance, mortgage, finserv, home services, and education industries.  You will learn: - A breakdown of the new consent rule and its new requirements - Specific FCC commentary pertaining to the new rule - The FCC's ruling applications of what is and is not permitted - This will be followed by live Q&A where our experts will take specific questions about the ruling, the new consent requirements, and suggestions for reducing risk through comprehensive consent management.  Kevin Mayfield  Manager, Marketing Compliance, CompliancePoint\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/x3pCvmTrWHM\/default.jpg\",\n  \"uploadDate\": \"2025-01-15T21:38:08Z\",\n  \"duration\": \"PT39M3S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/x3pCvmTrWHM\",\n  \"interactionCount\": \"86\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Summary The new FCC 1:1 consent ruling, effective January 27, 2025, introduces stricter regulations for lead generation and telemarketing. The rule requires that each seller obtain prior express written consent individually before making automated calls or sending text messages. This significantly impacts lead aggregators and&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":6945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1384],"tags":[2891,1239,2912,2893,113,805,2591,2913,412,2914,1038],"topic":[1389],"class_list":["post-6940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-2891","tag-compliancepoint","tag-connecticut","tag-direct","tag-marketing","tag-possiblenow","tag-regulatory","tag-sb1058","tag-tcpa","tag-tcpa-update","tag-webinar","topic-do-not-call-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>The FCC&#039;s New 1 to 1 Consent Ruling - PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Direct Marketing Regulatory 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