{"id":6653,"date":"2024-11-14T20:56:18","date_gmt":"2024-11-14T20:56:18","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=6653"},"modified":"2026-04-15T19:01:36","modified_gmt":"2026-04-15T19:01:36","slug":"what-is-an-existing-business-relationship-ebr","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-an-existing-business-relationship-ebr\/","title":{"rendered":"What Is an Existing Business Relationship (EBR)?\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"712\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-2045571889-edited.jpg\" alt=\"Business people, handshake and lawyers for introduction, agreement and greeting or recruitment. Partnership, closeup and integration or support in court case, network and thank you for hiring on desk\" class=\"wp-image-6655\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-2045571889-edited.jpg 1266w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-2045571889-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-2045571889-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-2045571889-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">An Existing Business Relationship (EBR) is a connection between a business and a consumer based on a prior transaction or inquiry, allowing certain exemptions from Do Not Call (DNC) regulations. Specifically, the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) permit businesses to contact individuals listed on the National DNC Registry if they have an EBR. However, this exemption is limited by specific criteria, including the type of interaction and the time elapsed since the last contact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintaining compliance while leveraging EBR exemptions can be challenging, especially for businesses handling large volumes of customer data. PossibleNOW\u2019s <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">Do Not Call solution<\/a> helps businesses manage their outreach efforts and adhere to DNC rules while maximizing engagement opportunities. By integrating compliance management with customer interaction tracking, businesses can confidently navigate complex regulations like those laid down by the TCPA Telephone Consumer Protection Act (TCPA) and avoid costly mistakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the following sections, you\u2019ll find information on:<\/p>\n\n\n\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-an-existing-business-relationship-ebr\/#what-types-of-interactions-create-an-ebr\">What Types of Interactions Create an EBR?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-an-existing-business-relationship-ebr\/#the-difference-between-ebr-and-customer-consent\">The Difference Between EBR and Customer Consent<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-an-existing-business-relationship-ebr\/#avoiding-common-mistakes-with-ebr-calls\">Avoiding Common Mistakes with EBR Calls<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-an-existing-business-relationship-ebr\/#about-possiblenow\">About PossibleNOW<\/a><\/li><\/ol><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Speak With an Expert<\/strong> <strong>Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background has-text-align-center has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/site.possiblenow.com\/dnc-mitigate-tcpa-risk\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<style>\n  .quote-card-pn {\n    display: flex;\n    align-items: flex-start;\n    gap: 20px;\n    padding: 24px;\n    border-left: 4px solid #2c6ecb;\n    background: #f7f9fc;\n    border-radius: 8px;\n    max-width: 800px;\n    margin: 0 auto;\n  }\n  .quote-card-pn__image {\n    width: 120px;\n    height: 120px;\n    border-radius: 50%;\n    object-fit: cover;\n    flex-shrink: 0;\n  }\n  .quote-card-pn__content {\n    font-style: italic;\n    font-size: 1.05rem;\n    line-height: 1.6;\n    color: #111827;\n  }\n  .quote-card-pn__footer {\n    margin-top: 12px;\n    font-weight: 600;\n    font-style: normal;\n    color: #111827;\n  }\n  @media (max-width: 600px) {\n    .quote-card-pn {\n      flex-direction: column;\n      align-items: center;\n      text-align: center;\n      padding: 20px;\n    }\n    .quote-card-pn__content {\n      font-size: 1rem;\n    }\n  }\n<\/style>\n<div class=\"quote-card-pn\">\n  <img decoding=\"async\"\n    src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/12\/bio-denis-pearson-400.jpg\"\n    alt=\"Denis Pearson Headshot\"\n    class=\"quote-card-pn__image\"\n  \/>\n  <blockquote class=\"quote-card-pn__content\">\n    &#8220;EBR is easiest to defend when you can show clear rationale and consistent limits. Document why it applies and keep opt-out and suppression controls enforced.&#8221;\n    <footer class=\"quote-card-pn__footer\">\n      \u2013 Denis Pearson, VP Business Operations, PossibleNOW\n    <\/footer>\n  <\/blockquote>\n<\/div>\n\n\n\n<h2 id=\"what-types-of-interactions-create-an-ebr\" class=\"wp-block-heading\">What Types of Interactions Create an EBR?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"246\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/What-Types-of-Interactions-Create-an-EBR_-visual-selection.png\" alt=\"Infographic by PossibleNOW titled 'What Types of Interactions Create an EBR?' The PossibleNOW logo is on the left, with two arrows branching right to icons representing two types of Established Business Relationships (EBR): Transactions (making a purchase) and Inquiries (requesting information). Each is paired with a blue icon. The tagline 'Marketing Compliance Made Simple' is under the logo.\" class=\"wp-image-7844\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/What-Types-of-Interactions-Create-an-EBR_-visual-selection.png 892w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/What-Types-of-Interactions-Create-an-EBR_-visual-selection-300x83.png 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/What-Types-of-Interactions-Create-an-EBR_-visual-selection-768x212.png 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">An EBR can be established through various interactions that indicate a direct relationship between the business and the consumer. These interactions fall into two main categories:<\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li><strong><u>Transactional Relationships<\/u><\/strong>: Any purchase, lease, or financial transaction creates an EBR. For example, if a customer has made a purchase from your company, you may contact them for up to <strong>18 months after the transaction<\/strong>, even if they are on the National DNC list.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><u>Inquiries or Applications<\/u><\/strong>: If a customer has inquired about your products or services or submitted an application (e.g., for a membership or a service), an EBR is established for up to <strong>3 months from the date of the inquiry<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Note that some states have stricter timelines related to transactions and inquiries, while other states offer no EBR exemptions at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the designated time periods have elapsed, businesses must stop contacting the customer unless they receive explicit consent or the customer re-engages, creating a new EBR.<\/p>\n\n\n\n<h2 id=\"the-difference-between-ebr-and-customer-consent\" class=\"wp-block-heading\">The Difference Between EBR and Customer Consent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although an EBR allows businesses to bypass DNC restrictions temporarily, it is different from customer consent. EBRs are established based on previous interactions, while consent refers to the explicit permission given by the consumer to be contacted, regardless of prior transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consent is typically more comprehensive and can remain valid beyond the timeframes associated with EBRs, making it crucial for businesses to prioritize obtaining clear, documented consent wherever possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While an EBR offers some leeway, relying on it without a robust consent strategy can be risky. Using PossibleNOW\u2019s DNCSolution helps businesses track both EBRs and consents, ensuring they comply with both DNC rules and customer expectations.<\/p>\n\n\n\n<h2 id=\"avoiding-common-mistakes-with-ebr-calls\" class=\"wp-block-heading\">Avoiding Common Mistakes with EBR Calls<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common mistakes businesses make is assuming an EBR lasts indefinitely. As outlined, the 18-month or 3-month windows must be strictly observed. Failure to track the exact timeframes can lead to unintentional violations of DNC regulations, exposing businesses to significant penalties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another common error is neglecting to document the details of the interaction that created the EBR, leaving the business unable to prove compliance if challenged. To avoid these pitfalls, businesses should implement tools that automate compliance tracking and EBR management. PossibleNOW\u2019s platform is designed to help companies monitor interactions, maintain accurate records, and keep their outreach compliant, minimizing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background has-text-align-center has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"about-possiblenow\" class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What Is an Existing Business Relationship (EBR)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An Existing Business Relationship (EBR) is a connection between a business and a consumer based on a prior transaction or inquiry, allowing certain exemptions from Do Not Call (DNC) regulations. Specifically, the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) permit businesses to contact individuals listed on the National DNC Registry if they have an EBR. However, this exemption is limited by specific criteria, including the type of interaction and the time elapsed since the last contact.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"What Types of Interactions Create an EBR?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An EBR can be established through various interactions that indicate a direct relationship between the business and the consumer. These interactions fall into two main categories:\u00a0\\n\\nTransactional Relationships: Any purchase, lease, or financial transaction creates an EBR. 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Specifically, the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) permit businesses to contact&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":6655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[1389],"class_list":["post-6653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-do-not-call-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What Is an Existing Business Relationship (EBR)?\u00a0 | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Learn about Existing Business Relationships (EBR) and how they impact DNC regulations. 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