{"id":6646,"date":"2024-11-14T20:33:15","date_gmt":"2024-11-14T20:33:15","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=6646"},"modified":"2025-04-14T16:24:57","modified_gmt":"2025-04-14T16:24:57","slug":"how-should-organizations-obtain-valid-consent-from-users","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/how-should-organizations-obtain-valid-consent-from-users\/","title":{"rendered":"How Should Organizations Obtain Valid Consent from Users?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"665\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-1788553069-edited.jpg\" alt=\"ISO Quality Assurance Standards Certification, Company Standards Checklist Form Certification Company credibility Advantage over competitors on the digital window\" class=\"wp-image-6648\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-1788553069-edited.jpg 1183w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-1788553069-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-1788553069-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/iStock-1788553069-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1183px) 100vw, 1183px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To obtain valid consent from users, organizations must provide clear, specific, and easily understandable consent requests. Consent must be informed, freely given, and easy to withdraw, adhering to regulations like the TCPA (Telephone Consumer Protection Act) and CCPA (California Consumer Privacy Act). Using an effective <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">consent management platform<\/a>, such as PossibleNOW\u2019s <strong>MyPreferences<\/strong>, empowers organizations to efficiently capture, track, and manage consent preferences while minimizing compliance risks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Speak With an Expert<\/strong> <strong>Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/dnc-mitigate-tcpa-risk\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How is User Consent Legally Defined?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consent, as defined by regulations like the FTC and FCC, is a clear, informed, and voluntary agreement by a user to allow the collection, use, or sharing of their personal data.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users must have genuine choice, without being forced, pressured, or misled into providing consent.<\/li>\n\n\n\n<li>Consent requests must clearly state what data will be collected, how it will be used, and whether it will be shared with third parties.<\/li>\n\n\n\n<li>Consent requires an active affirmation, such as clicking \u201cI agree\u201d or checking a box, as opposed to passive actions like pre-checked boxes or inferred consent.<\/li>\n\n\n\n<li>Regulations mandate that users must be able to withdraw their consent as easily as they gave it, allowing them to take back control of their data at any time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s MyPreferences captures and manages legally sound consent so that organizations can meet these standards effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Effective Ways to Obtain Consent from Users<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obtaining valid consent involves several best practices, from crafting transparent consent requests to managing the user\u2019s ability to update their choices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crafting Clear and Understandable Consent Requests<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consent requests should use straightforward language, avoiding legal jargon, to make sure users fully understand what they\u2019re agreeing to. Requests should be specific, detailing what data will be collected, how it will be used, and if it will be shared with third parties. Including options to customize preferences, such as opting into specific types of communication, further enhances clarity and user control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clear, user-friendly design for consent forms is equally important. MyPreferences allows organizations to create customizable, multilingual consent experiences tailored to diverse audiences, improving transparency across regions and demographics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Handle Consent Updates and Withdrawals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For consent to remain valid, users must be able to update or withdraw it at any time. PossibleNOW\u2019s MyPreferences platform provides tools for seamlessly managing updates and withdrawals, so organizations can act on changes efficiently in real time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By storing a user\u2019s consent history, MyPreferences also allows for accurate auditing and tracking, making it easy to validate compliance if needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Risks of Failing to Obtain Valid Consent&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"1024\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/visual-selection-7-937x1024.png\" alt=\"_- visual selection (7)\" class=\"wp-image-7123\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/visual-selection-7-937x1024.png 937w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/visual-selection-7-275x300.png 275w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/visual-selection-7-768x839.png 768w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/11\/visual-selection-7.png 1300w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Failing to secure valid consent can lead to severe consequences. Organizations risk hefty fines, legal actions, and reputational damage when they do not adhere to consent laws. With growing consumer awareness about data rights, even a single compliance issue can lead to loss of trust, customer churn, and negative publicity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Large penalties have been levied under the GDPR (General Data Protection Regulation) and CCPA, underscoring the financial and operational risks of non-compliance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avoiding Costly Penalties with a Consent Management Solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MyPreferences enables organizations to capture and store consent data accurately, with features that automate updates, streamline reporting, and provide real-time consent verification. This centralized approach not only reduces the administrative burden on teams but also minimizes compliance gaps, helping businesses maintain a strong, defensible position in the face of changing regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about how PossibleNOW\u2019s Consent Management Platform can support your compliance efforts and build lasting customer relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How Should Organizations Obtain Valid Consent from Users?\u00a0\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To obtain valid consent from users, organizations must provide clear, specific, and easily understandable consent requests. Consent must be informed, freely given, and easy to withdraw, adhering to regulations like GDPR and CCPA. Using an effective consent management platform, such as PossibleNOW\u2019s MyPreferences, empowers organizations to efficiently capture, track, and manage consent preferences while minimizing compliance risks.\u00a0\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>To obtain valid consent from users, organizations must provide clear, specific, and easily understandable consent requests. Consent must be informed, freely given, and easy to withdraw, adhering to regulations like the TCPA (Telephone Consumer Protection Act) and CCPA (California Consumer Privacy Act). Using an effective&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":6648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[2895],"class_list":["post-6646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-consent-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How Should Organizations Obtain Valid Consent from Users? - PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Learn effective strategies to obtain valid user consent and avoid costly penalties. 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