{"id":6133,"date":"2024-06-27T19:05:34","date_gmt":"2024-06-27T19:05:34","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=6133"},"modified":"2024-11-15T15:17:41","modified_gmt":"2024-11-15T15:17:41","slug":"dnc-compliance-it-only-takes-one-mistake-2","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/new-medicare-express-consent-requirements-cms-2025-final-rule\/","title":{"rendered":"New Medicare Express Consent Requirements | CMS 2025 Final Rule"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/@PossibleNOW1\"><\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.youtube.com\/@PossibleNOW1\"><\/a><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/@PossibleNOW1\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/@PossibleNOW1\"><\/a><\/p>\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YIPXPBaMFhU?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi, I&#8217;m with the government, and I&#8217;m here to help\u2014if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule requires third-party marketers to obtain <a href=\"https:\/\/www.possiblenow.com\/industries\/medicare-medicaid-consent\/\">Medicare or Medicaid<\/a> beneficiaries&#8217; express written <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">consent<\/a> before sharing their personal data with other third parties (TPOs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>There are two key nuances in this regulation:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You need to obtain prior written consent for each marketing partner you plan to share the data with.<\/li>\n\n\n\n<li>This requirement applies even when manually dialing the number. Ouch.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not that these rules are inherently bad; the issue is that they are all different. Their idea of helping the little guy involves regulating the big guy, while our idea of helping the big guy is ensuring you navigate these unique consent requirements successfully.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"New Medicare Express Consent Requirements | CMS 2025 Final Rule\",\n  \"description\": \"There are over 80 countries and a growing number of states with privacy laws, now this one from the CMS\u2019s 2025 Final Rule requires third party marketing organizations to obtain a Medicare and Medicaid beneficiary\u2019s express written consent prior to sharing personal data with other third-party marketing organizations.  To make sure you navigate these unique consent requirements correctly, email us at info@possiblenow.com or call us at (866) 691-3435\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/YIPXPBaMFhU\/default.jpg\",\n  \"uploadDate\": \"2024-06-27T14:16:31Z\",\n  \"duration\": \"PT1M7S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/YIPXPBaMFhU\",\n  \"interactionCount\": \"92\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Summary Hi, I&#8217;m with the government, and I&#8217;m here to help\u2014if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":6139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[2937,1090,53,1635,250,1166,1245,2933,805,212,2827,2922],"topic":[2895],"class_list":["post-6133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-cms","tag-communication","tag-consent","tag-consent-requirements","tag-customer-preferences","tag-eric-tejeda","tag-express-consent","tag-medicare","tag-possiblenow","tag-preferences","tag-preferences-and-consent","tag-tejeda","topic-consent-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>New Medicare Express Consent Requirements | CMS 2025 Final Rule - 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