{"id":5960,"date":"2024-05-17T20:47:08","date_gmt":"2024-05-17T20:47:08","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=5960"},"modified":"2025-04-18T15:25:53","modified_gmt":"2025-04-18T15:25:53","slug":"when-it-comes-to-customer-data-privacy-regulations-are-complex-and-fines-are-large","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/when-it-comes-to-customer-data-privacy-regulations-are-complex-and-fines-are-large\/","title":{"rendered":"When it Comes to Customer Data, Privacy Regulations are Complex and Fines are Large"},"content":{"rendered":"\n
\"customer<\/figure>\n\n\n\n

The EU GDPR privacy regulation introduced in 2018 became a bellwether for privacy
regulations and triggered a wave of new privacy laws around collecting and managing customer data across countries, states, and territories. The onslaught of emerging consent and privacy regulations has forced global companies to deploy comprehensive consent, preference, and data strategies to comply with various regulations and avoid substantial fines.<\/p>\n\n\n\n

Federal or state-based companies are not exempt. Organizations of all size are expected to comply with relevant legislation.<\/p>\n\n\n\n

Compliant solutions must include the ability to collect explicit written consent from consumers when it is required and maintain an auditable archive of those records in the event of an inquiry.<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

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“By 2025, 74% of the world’s population will be protected privacy regulations*”<\/h2>\n<\/blockquote>\n\n\n\n

Spying on customers is a thing of the past. Consumers have had enough. According to a  Forrester report, \u201c87% of US online adults use at least one privacy or security tool.\u201d These tools block popups, eliminate display ads, and prevent spyware.<\/p>\n\n\n\n

Additionally, all major browsers have ended or will end support for collecting third-party cookies which leads to data scarcity. Third-party cookies are small pieces of code that record which websites and product pages a person visits and places that data on that person\u2019s browser. This data can be used to improve the user experience by remembering that person\u2019s interests. But this data is also used by businesses to serve related advertisements to those people while they are on other sites. Most people are uncomfortable with this level of tracking which drives the need for a well thought out customer data collection strategy.<\/p>\n\n\n\n

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US Federal & State Privacy Laws:<\/strong> The TCPA<\/a>, introduced in 2000, was created to protect  consumers. It not only requires all companies to honor opt-out requests from anyone that puts their phone number on federal, state, or third-party Do Not Call registries, but also mandates that businesses collect express written consent prior to calling or texting anyone on a mobile device. Complicating matters, many states have crafted their own mini-TCPAs and privacy regulations that further strengthen consumer rights.<\/p>\n\n\n\n

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The current landscape is fraught with risk. Companies of all sizes and complexity must be aware of compliance requirements that are constantly changing.<\/p>\n\n\n\n

Contact PossibleNOW today to discuss how we can help you stay in compliance. Info@PossibleNOW.com<\/a> \u00a0<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Download Our Consent & Preference Management Buyer\u2019s Kit<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Buyer’s Kit<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

About PossibleNOW<\/h2>\n\n\n\n

PossibleNOW is the pioneer and leader in customer consent<\/a>, preference<\/a>, and regulatory compliance solutions. We leverage our MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution<\/a> addresses Do Not Contact regulations such as TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n

PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n

<\/div>

This post was reviewed by an expert from PossibleNow<\/a><\/p>

PossibleNOW<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"

The EU GDPR privacy regulation introduced in 2018 became a bellwether for privacy regulations and triggered a wave of new privacy laws around collecting and managing customer data across countries, states, and territories. The onslaught of emerging consent and privacy regulations has forced global companies… Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":5977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[2895],"class_list":["post-5960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-consent-management-platform"],"yoast_head":"\r\nWhen it Comes to Customer Data, Privacy Regulations are Complex and Fines are Large | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"The EU GDPR privacy regulation introduced in 2018 became a bellwether for privacy regulations and triggered a wave of new privacy laws around collecting and managing customer data across countries, states, and territories.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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