{"id":5930,"date":"2024-05-17T20:18:07","date_gmt":"2024-05-17T20:18:07","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=5930"},"modified":"2025-07-17T20:28:15","modified_gmt":"2025-07-17T20:28:15","slug":"companies-strive-to-deliver-cx-that-customers-expect","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/companies-strive-to-deliver-cx-that-customers-expect\/","title":{"rendered":"Companies Strive to Deliver CX That Customers Expect"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/iStock-1984989333-1024x576.jpg\" alt=\"Digital checklist or Document Management System (DMS) concept. Businessman tick correct at checkbox sign for online approve and automated processes in file storage in digital cloud.\" class=\"wp-image-6039\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/iStock-1984989333-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/iStock-1984989333-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/iStock-1984989333-768x432.jpg 768w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/iStock-1984989333.jpg 1365w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Companies use all types of data such as contact, transaction, demographic, web, mobile, social, and consent &amp; preference data to anticipate customer\u2019s needs and provide data driven experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every type of data except for consent &amp; preference data provides companies insights that allow them to infer what their customer\u2019s needs might be. But it&#8217;s a guess.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">Consent<\/a> and <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference data <\/a>are the only insights that customers freely share what their needs are directly with the company. This type of data takes the guesswork out and allows companies to deliver superior customer experiences \u2013 but there are a few best practices to leverage that will make customers feel comfortable sharing that data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the following sections, you\u2019ll find information on:<\/p>\n\n\n\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/companies-strive-to-deliver-cx-that-customers-expect\/#be-trustworthy\">Be Trustworthy<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/companies-strive-to-deliver-cx-that-customers-expect\/#be-transparent-regarding-data-collection\">Be Transparent Regarding Data Collection<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/companies-strive-to-deliver-cx-that-customers-expect\/#give-customers-value-for-sharing-their-data\">Give Customers Value for Sharing Their Data. <\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/companies-strive-to-deliver-cx-that-customers-expect\/#about-possiblenow\">About PossibleNOW<\/a><\/li><\/ol><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"tel:+1-866-383-7705\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"be-trustworthy\">Be Trustworthy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We live in a digital economy that is becoming increasingly complex. Customers have grown accustomed to display ads following them around the internet, stores making recommendations based on purchase history, and when you search for something with Google on one device, that topic magically shows up on another device when you are watching YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All this tracking makes consumers uneasy, so trustworthiness and privacy protection is becoming more crucial as revealed in a <strong>Salesforce study:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>68% of customers say that advances in AI make it more important for companies to be trustworthy<sup>1<\/sup><\/li>\n\n\n\n<li>79% of customers are increasingly protective of their personal data<sup>1<\/sup><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"be-transparent-regarding-data-collection\">Be Transparent Regarding Data Collection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 11.0pt; font-family: 'Open Sans Light',sans-serif; color: #221e1f;\">The life blood of personalized communications is having deep insights into customer needs. But as privacy regulations and data scarcity have increased, it is vital to collect data directly from your customers. When doing so, regulations require that you be transparent about why you are collecting their data, what you will do with it, and equally important, what you won\u2019t do <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 11.0pt; font-family: 'Open Sans Light',sans-serif; color: #221e1f;\">with it. Simple, clear disclosure language identifies the following items\u2026<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: 11.0pt; font-family: 'Open Sans Light',sans-serif; color: #221e1f;\">What we will send you<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 11.0pt; font-family: 'Open Sans Light',sans-serif; color: #221e1f;\">Who will send the communications<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 11.0pt; font-family: 'Open Sans Light',sans-serif; color: #221e1f;\">Your right to unsubscribe or update your communications<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 11.0pt; font-family: 'Open Sans Light',sans-serif; color: #221e1f;\">Where to read our privacy statement<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"give-customers-value-for-sharing-their-data\">Give Customers Value for Sharing Their Data. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customers value their privacy, so companies must motivate them to share their data by providing them with value in return. For example, in exchange for their data, they expect personalized communications, discounts, first looks at new products and more. As you deliver on your promise to provide value, they gain trust and are increasingly willing to share more insights and the cycle continues.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1007\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/give-value-for-customers-1024x1007.jpg\" alt=\"\" class=\"wp-image-5931\" title=\"Give Customers Value for Sharing Their Data\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/give-value-for-customers-1024x1007.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/give-value-for-customers-300x295.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/give-value-for-customers-768x755.jpg 768w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/05\/give-value-for-customers.jpg 1096w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Contact PossibleNOW today to discuss how we can help you deliver CX that your customers expect. <a href=\"mailto:Info@PossibleNOW.com\">Info@PossibleNOW.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Salesforce State of the Connected Customer 2023, <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\">https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Click Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Book a Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Companies use all types of data such as contact, transaction, demographic, web, mobile, social, and consent &amp; preference data to anticipate customer\u2019s needs and provide data driven experiences. Every type of data except for consent &amp; preference data provides companies insights that allow them to&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":6039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[2894],"class_list":["post-5930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Companies Strive to Deliver CX That Customers Expect | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Companies use all types of data such as contact, transaction, demographic, web, mobile, social, and consent &amp; preference data to anticipate customer\u2019s needs and provide data driven experiences.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/companies-strive-to-deliver-cx-that-customers-expect\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Companies Strive to Deliver CX That Customers Expect | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Companies use all types of data such as contact, transaction, demographic, web, mobile, social, and consent &amp; 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