{"id":5875,"date":"2024-04-03T20:47:20","date_gmt":"2024-04-03T20:47:20","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=5875"},"modified":"2025-08-27T15:01:14","modified_gmt":"2025-08-27T15:01:14","slug":"how-should-consent-preference-data-work-with-a-customer-data-platform","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/how-should-consent-preference-data-work-with-a-customer-data-platform\/","title":{"rendered":"How Should Consent &#038; Preference Data Work with a Customer Data Platform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/@PossibleNOW1\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/@PossibleNOW1\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/@PossibleNOW1\"><\/a><\/p>\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xt0u0NqbewU?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each customer. It collects behavioral, transactional, and demographic data to manage consumer privacy, control data flow between marketing systems, and enable personalized marketing through audience segmentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast, a CPMP focuses on data that customers freely share, such as <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\">consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\">preferences<\/a>, and insights. This data is explicit and trust-based, offering unique, brand-specific insights. While CDPs centralize inferred data from various activities, CPMPs provide detailed insights from customer-shared information. CPMPs can function independently as a single source of truth or integrate with CDPs, enhancing the depth and accuracy of customer insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Click Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Book a Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">pnadmin<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How Should Consent & Preference Data Work with a Customer Data Platform\",\n  \"description\": \"Orchestrate and harmonize your Consent & Preference Data with a Customer Data Platform. Create complete views of each customer, manage privacy and data rights, and segment your audience to personalize service across channels.   For more, visit: https:\/\/www.possiblenow.com\/resources\/?_sft_topic=preference-management-platform\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/xt0u0NqbewU\/default.jpg\",\n  \"uploadDate\": \"2024-04-03T19:55:58Z\",\n  \"duration\": \"PT2M57S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/xt0u0NqbewU\",\n  \"interactionCount\": \"15\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":5879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[1090,53,2931,47,2080,250,2932,805,307,212,2827,2930],"topic":[2894],"class_list":["post-5875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-communication","tag-consent","tag-consent-and-preference-data","tag-customer-data","tag-customer-data-platform","tag-customer-preferences","tag-data-platform","tag-possiblenow","tag-preference-data","tag-preferences","tag-preferences-and-consent","tag-rebecca-dodson","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How Should Consent &amp; 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