{"id":5283,"date":"2023-04-25T20:09:32","date_gmt":"2023-04-25T20:09:32","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=5283"},"modified":"2025-05-15T16:58:27","modified_gmt":"2025-05-15T16:58:27","slug":"direct-marketing-regulatory-environment-in-2023-webinar","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/direct-marketing-regulatory-environment-in-2023-webinar\/","title":{"rendered":"Direct Marketing Regulatory Environment in 2023 Webinar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/@CompliancePoint\"><\/a><\/p>\n\n\n<p>\u00a0<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NXuze0TzTs4?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>\u00a0<\/p>\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The webinar began with a comprehensive overview of telemarketing compliance trends at the federal level. TCPA lawsuits have declined notably since the Supreme Court&#8217;s narrowing of the \u201cautodialer\u201d definition, but litigation remains active, especially regarding improper consent practices. The FTC\u2019s Do Not Call Data Book highlighted robocalls\u2014particularly those related to scams, warranties, prescriptions, and debt\u2014as top consumer complaint drivers. Enforcement actions in 2022 targeted companies like Earth Access and Redwood Scientific for violations such as mass robocalls without valid consent, and questionable lead-generation practices involving obscure consent disclosures. Regulatory updates included increased penalties for telemarketing violations, new rules governing ringless voicemails, and proposed changes that could apply telemarketing restrictions to B2B calls. Key takeaways emphasized clear and conspicuous consent, especially when partnering with third-party lead generators, and the growing scrutiny on opt-in disclosures using hyperlinks to list thousands of \u201cmarketing partners.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The webinar also addressed state-level developments, where many states are crafting their own \u201cmini-TCPA\u201d laws in response to perceived gaps left by federal rulings. States like Florida, Oklahoma, Washington, and New York have introduced stricter telemarketing rules, such as shortened calling windows, limits on call attempts, and expanded disclosure requirements. A critical trend includes states incorporating presumptive residency rules\u2014where a caller must treat an area code as in-state unless they have strong evidence otherwise. Private rights of action, texting regulation, and the inclusion of business numbers on DNC lists are gaining traction. The session wrapped with practical compliance advice, focusing on the FTC\u2019s Safe Harbor provision, monitoring vendor behavior, conducting data audits, and maintaining updated documentation and training. The hosts also warned of an uptick in \u201cprofessional plaintiffs\u201d exploiting telemarketing laws and shared case studies illustrating both the legal and financial risks of non-compliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Direct Marketing Regulatory Environment in 2023 Webinar\",\n  \"description\": \"Organizations are dealing with a direct marketing regulatory landscape that continues to evolve at a rapid rate, both at the federal and state levels. In 2022, we saw significant regulatory changes and enforcement actions, and more of the same is expected in 2023. The constant changes make it difficult to assess your risk and ensure your direct marketing efforts remain compliant with all applicable regulations. To help, direct marketing compliance experts from CompliancePoint and Elliot Siebers from Kelley Drye produced this webinar breaking down how current regulatory and enforcement trends will impact your operations.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/NXuze0TzTs4\/default.jpg\",\n  \"uploadDate\": \"2023-02-09T21:48:06Z\",\n  \"duration\": \"PT1H47S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/NXuze0TzTs4\",\n  \"interactionCount\": \"119\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 Summary The webinar began with a comprehensive overview of telemarketing compliance trends at the federal level. TCPA lawsuits have declined notably since the Supreme Court&#8217;s narrowing of the \u201cautodialer\u201d definition, but litigation remains active, especially regarding improper consent practices. The FTC\u2019s Do Not&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":5287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1384],"tags":[2891,1239,2893,2892,113,805,2591,1038],"topic":[1389],"class_list":["post-5283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-2891","tag-compliancepoint","tag-direct","tag-environment","tag-marketing","tag-possiblenow","tag-regulatory","tag-webinar","topic-do-not-call-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Direct Marketing Regulatory Environment in 2023 Webinar - PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more the Direct Marketing Regulatory Environment in 2023 Webinar\" \/>\r\n<meta 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