{"id":5205,"date":"2022-12-13T16:09:42","date_gmt":"2022-12-13T16:09:42","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=5205"},"modified":"2024-10-14T18:46:00","modified_gmt":"2024-10-14T18:46:00","slug":"possiblenow-launches-mypreferences-3-0-providing-enterprises-with-complete-control-of-customer-preferences-consent-and-profile-data","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/possiblenow-launches-mypreferences-3-0-providing-enterprises-with-complete-control-of-customer-preferences-consent-and-profile-data\/","title":{"rendered":"PossibleNOW Launches MyPreferences 3.0, Providing Enterprises with Complete Control of Customer Preferences, Consent, and Profile Data"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited-1024x576.jpg\" alt=\"News online in phone. Reading newspaper from website. Digital publication and magazine mockup. Press feed with latest headlines in digital web portal. Reader watching media website in smartphone.\" class=\"wp-image-6526\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited-768x432.jpg 768w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Industry Leading Platform For Zero-Party Data Offers The Most Powerful Capabilities Today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DULUTH, GA. (PRWEB)\u00a0DECEMBER 12, 2022<\/strong> &#8211; <a title=\"PossibleNOW\" href=\"https:\/\/www.possiblenow.com\/\" rel=\"nofollow\">PossibleNOW\u2122<\/a>, the leading provider of enterprise consent and <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\">preference management solutions<\/a>, today announced the launch of its new and improved <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/zero-party-data\">zero-party data platform<\/a>,\u00a0<a title=\"MyPreferences 3.0\" href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/announcing-mypreferences-3\" rel=\"nofollow\">MyPreferences 3.0,<\/a>\u00a0giving enterprises a reimagined customer experience (CX) engine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As more than half of marketers (51%) continue to look for new customer data platforms\u00a0to enrich customer data profiles without third-party cookies (<a title=\"Salesforce 2022 State of Marketing Report\" href=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-for-2023\/\" rel=\"nofollow\">Salesforce 2022 State of Marketing Report<\/a>), MyPreferences has empowered organizations to build trust and lasting relationships with their customers. This latest update provides enterprises with complete control with end-to-end configuration management across their portfolio of customer preferences, consents, profiles, and feedback. <strong>Some of the new features include:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Powerful RESTful application programming interface (API) library for driving customer experiences, profile enrichment, c<a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\">onsent management,<\/a> and seamless integrations&nbsp;<\/li>\n\n\n\n<li>Global consent repository to provide an enhanced way to store and manage consents across any data category with complete historical access&nbsp;<\/li>\n\n\n\n<li>Enhanced, reusable data segments to facilitate real-time targeting and a unified view of customers\u2019 zero-party data across all touchpoints&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Through an API-first approach, MyPreferences 3.0 will give PossibleNOW customers complete flexibility to build and control every customer experience the way they want and help marketers retrieve historical profile, feedback, preferences, and consent data captured throughout the customer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, a built-in no-code workflow designer tool will help build bespoke zero-party and first-party data collection experiences without the help of IT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MyPreferences 3.0 also includes a complete customer service portal to provide service representatives and call-center agents with a full-featured agent interface designed from the ground up for managing zero-party data on customers\u2019 behalf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, a fully redesigned data segmentation engine will allow marketers&nbsp;to automate integrations and streamline access to zero-party data across one\u2019s technology ecosystem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith the most powerful preference and consent management capabilities, MyPreferences 3.0 is built for the new era of privacy protection to honor customer preferences, insights, and feedback, which are always backed up by consent,\u201d said Scott Frey, CEO of PossibleNOW. \u201cWe offer a framework of best practices honed over a decade, allowing marketers to control every aspect of their customers\u2019 zero-party data experience.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on PossibleNOW\u2019s MyPreferences 3.0 zero-party data platform, please join the demo webinar session on Wednesday, December 14 by\u00a0<a title=\"registering here\" href=\"https:\/\/www.crowdcast.io\/e\/introducing-2\/register\" rel=\"nofollow\">registering here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Industry Leading Platform For Zero-Party Data Offers The Most Powerful Capabilities Today DULUTH, GA. (PRWEB)\u00a0DECEMBER 12, 2022 &#8211; PossibleNOW\u2122, the leading provider of enterprise consent and preference management solutions, today announced the launch of its new and improved zero-party data platform,\u00a0MyPreferences 3.0,\u00a0giving enterprises a reimagined&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":3633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1383],"tags":[2862,1357,2866,410,2864,805,162,2695],"topic":[],"class_list":["post-5205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-data-platforms","tag-educational","tag-global-unsubscribes","tag-mypreferences","tag-ocmpliance","tag-possiblenow","tag-preference-management","tag-zero-party-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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