{"id":4976,"date":"2022-11-02T09:59:33","date_gmt":"2022-11-02T09:59:33","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=4976"},"modified":"2025-07-17T19:33:09","modified_gmt":"2025-07-17T19:33:09","slug":"what-is-the-tcpa","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/","title":{"rendered":"What Is the TCPA? Your Definitive Legal Guide"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1295\" height=\"728\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/07\/iStock-1911745019-edited.jpg\" alt=\"Businessman using laptop with document online for approve quality assurance and ERP management, Quality management with assurance, Quality control and improvement.\" class=\"wp-image-6183\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/07\/iStock-1911745019-edited.jpg 1295w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/07\/iStock-1911745019-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/07\/iStock-1911745019-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/07\/iStock-1911745019-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1295px) 100vw, 1295px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their marketing efforts, maintaining compliance can be challenging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To stay compliant with TCPA law and avoid hefty fines associated with violations, it\u2019s important to understand what the Telephone Consumer Protection Act is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the following sections, you\u2019ll find information on:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#overview-of-the-telephone-consumer-protection-act\">Overview of the Telephone Consumer Protection Act<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#history-and-development-of-the-tcpa\">History and Development of the TCPA<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#updates-and-trends-with-the-tcpa\">Updates and Trends with the TCPA<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#tcpa-risks\">TCPA Risks<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#how-the-national-do-not-call-registry-is-involved\">How the National Do Not Call Registry Is Involved<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#who-does-the-tcpa-apply-to\">Who Does the TCPA Apply to?<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#how-is-the-tcpa-enforced\">How is the TCPA Enforced?<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#why-the-tcpa-is-important-for-you\">Why the TCPA Is Important for You<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#compliance-with-tcpa\">Compliance with TCPA<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#about-possiblenow\">About PossibleNow<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#faqs\">FAQs<\/a><\/li>\n\n\n\n<li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#about-possiblenow\">About PossibleNOW<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"overview-of-the-telephone-consumer-protection-act\">Overview of the Telephone Consumer Protection Act<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The TCPA was signed into law by President George H.W. Bush in 1991 in response to a dramatic increase in unwanted telemarketing phone calls and faxes. More than three decades later, the TCPA remains the foundation of federal telemarketing regulations. The Rules and Regulations Implementing the TCPA set some key guidelines for appropriate telemarketing practices including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Limiting the use of pre-recorded messages and automatic telephone dialing systems (ATDS)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Restrictions on automated phone equipment&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maintenance of Do Not Call lists<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, the TCPA has not remained static since 1991. Several revisions have been made to the law in the interest of consumer privacy as technology advances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"history-and-development-of-the-tcpa\">History and Development of the TCPA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Large-scale outbound calling campaigns became a highly successful marketing strategy in the 1980s. Call centers using ATDSs experienced a boom in popularity as preferred telemarketing channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, every day American consumers became increasingly frustrated with the volume of unsolicited sales calls and faxes they received. In response, the United States Congress enacted the TCPA to protect consumer privacy in 1991.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In accordance with the TCPA, the Federal Communications Commission (FCC) initially required companies to build and maintain their own do-not-call database. In 2003, the Federal Trade Commission (FTC) created the National Do Not Call Registry to prohibit unwanted telemarketing communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collections businesses were reigned in from making harassing phone calls in the Fair Debt Collection Practices Act of 2010. And in 2015, major revisions were made to the TCPA to further restrict harassing telemarketing practices and protect consumer rights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some key provisions of the 2015 TCPA revisions include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Telephone service providers can offer to block robocalls&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Restriction of automated dialing to wireless phones without consent<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Consumer right to revoke consent to receive calls at any time<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"updates-and-trends-with-the-tcpa\">Updates and Trends with the TCPA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since its inception, there have been numerous court decisions related to the TCPA. Perhaps the most significant of recent decisions is Facebook v. Deguid which was related to the definition and function of autodialers to send unsolicited text messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But beyond these court cases, there have been a few major updates to the TCPA. In 2013, a revision was made to officially prohibit any pre-recorded voice messages made to landline phones for telemarketing purposes without permission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in 2015, the Federal Communications Commission released a Declaratory Ruling and Order to address clarity concerns on how the FCC interprets and enforces TCPA law. Updates were made to accommodate new telecommunications technologies. Clear definitions of an autodialer, SMS texts, reassigned phone numbers, revoking prior <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\">express consent<\/a>, and other crucial terminologies were introduced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learn more about us<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tcpa-risks\">TCPA Risks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s constantly evolving communications landscape, complying with TCPA law can be challenging. There are a few main risks that modern businesses face.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"data-accuracy\">Data Accuracy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing data acquired from lead generators and outside lists can be inaccurate. False contact information often leads to violations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reassigned-numbers\">Reassigned Numbers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As more and more consumers adopt cellular telephone technology, phone numbers are continuously dropped and reassigned. Contacting a reassigned phone number risks TCPA violation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-not-call-violations\">Do Not Call Violations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do not call (DNC) compliance is becoming more important following the decision of the Supreme Court in Facebook v Duguid. Increased telemarketing regulations on the state level elevate the risk of DNC violations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-the-national-do-not-call-registry-is-involved\">How the National Do Not Call Registry Is Involved<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The TCPA granted power to the FTC and FCC to create a national do not call list. While it took more than a decade to actually establish this do not call database, it has become a cornerstone of TCPA law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The National Do Not Call Registry is used to prohibit businesses from calling restricted phone numbers. Before making any sales calls, telemarketers must comply with the do not call request and ensure that no calls are made to phone numbers listed on the National Do Not Call Registry. However, certain types of telemarketing are allowed, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Tax-Exempt Nonprofit Organizations and Charities<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Political Organizations<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Telephone Surveys<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-does-the-tcpa-apply-to\">Who Does the TCPA Apply to?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Who-Does-the-TCPA-Apply-to_-visual-selection.png\" alt=\"Infographic by PossibleNOW titled 'Who Does the TCPA Apply to?' Four blue cubes with orange icons represent covered groups: 1) Telemarketers and call centers, 2) Companies that outsource calls, 3) Organizations collecting customer data, and 4) Anyone handling personal or contact information. The PossibleNOW logo and tagline 'Marketing Compliance Made Simple' are at the top.\" class=\"wp-image-7860\" width=\"669\" height=\"459\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Who-Does-the-TCPA-Apply-to_-visual-selection.png 864w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Who-Does-the-TCPA-Apply-to_-visual-selection-300x206.png 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Who-Does-the-TCPA-Apply-to_-visual-selection-768x528.png 768w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The TCPA applies to any individual, business organization, or other such entity that uses telephone communications for marketing or solicitation purposes. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Voice Calls<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">SMS Text Messages<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Faxes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">VoIP Calls<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The law applies not only to those responsible for conducting communications, such as call center employees or other third-party agents, but also places liability on the entities responsible for developing calling campaigns.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-is-the-tcpa-enforced\">How is the TCPA Enforced?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The TCPA is enforced in a variety of ways. Private citizens may bring individual lawsuits and class actions against entities that violate regulations. Penalties can amount to $500 or more per violation and $1500 for willful TCPA violations. These fines can amass quickly, and it\u2019s not unusual for settlements in TCPA class actions to reach millions of dollars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More broadly, government agencies like the FCC and FTC are responsible for enforcing <a href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-tcpa-compliance\/\">TCPA compliance<\/a>. At least 151 enforcement actions against telemarketers have been taken by the FTC alone, resulting in over $178 million in civil penalties and $112 million in restitution or disgorgement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-tcpa-is-important-for-you\">Why the TCPA Is Important for You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The TCPA is important for both everyday consumers and businesses conducting telemarketing campaigns. For consumers, it means relief from harassing telecommunications, freeing up their personal phone lines for essential communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses, it means making efforts to comply with TCPA regulations in order to avoid costly fines and litigation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The primary frustration with automated telemarketing communications to consumers is certainly the persistence of unwanted calls. It can be incredibly disappointing, if not outright annoying, to answer the phone expecting a personal conversation but instead hear an automated marketing recording. But beyond personal frustrations, a high volume of telemarketing calls can have real consequences to the private communications of American consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An overabundance of telemarketing calls can decrease trust in phone communications, making consumers less likely to answer calls overall. This can be highly detrimental in emergency situations where individuals need to be contacted immediately but instead ignore their ringing phone. Pre-recorded calls can also tie up phone lines when emergency services are trying to contact certain individuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concerns such as this were the impetus behind introducing and eventually passing the TCPA in 1991. And as important as the TCPA is to consumers, it\u2019s doubly important for businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The TCPA is important because it sets guidelines for appropriate telephone solicitations. Regulatory compliance is essential for any organization interested in implementing telemarketing campaigns. Failure to comply can result in serious fines of between $500 and $1500 per violation. In some cases, these fines are incurred per call, which can amass to a crippling sum for negligent telemarketers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that savvy telemarketers can avoid risks by staying compliant with established regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Speak With an Expert<\/strong> <strong>Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/dnc-mitigate-tcpa-risk\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"compliance-with-tcpa\">Compliance with TCPA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Compliance with TCPA involves adhering to a few particular provisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"restricted-call-times\">Restricted Call Times<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Calls can only be made to residential consumers between the hours of 8 AM and 9 PM in the consumer\u2019s time zone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automatic-telephone-dialing-systems-atds\">Automatic Telephone Dialing Systems (ATDS)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Autodialed telecommunications to consumers who might be charged for the telephone call without prior express written consent are prohibited.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"need-for-identification\">Need for Identification<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Callers must provide accurate contact information including their name, company, and telephone number or address.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"internal-dnc-list\">Internal DNC List<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Telemarketers are expected to keep an updated list of consumers who do not want to be contacted via phone call or text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"robocall-restrictions\">Robocall Restrictions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use of artificial or prerecorded voice messages is prohibited in landline or wireless communications without prior express written consent<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"national-do-not-call-registry\">National Do Not Call Registry<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Telemarketers are expected to observe do not call rules and respect the privacy of phone numbers listed on the National Do Not Call Registry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-does-the-tcpa-prohibit\">What does the TCPA prohibit?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The TCPA restricts telephone solicitations including regulations for call times, automated calls, artificial or prerecorded voice messages, and text messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-does-tcpa-mean\">What does TCPA mean?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TCPA stands for \u201cTelephone Consumer Protection Act.\u201d The law was introduced to protect consumers from unwanted phone calls and other telecommunications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-tcpa-requirements\">What are the TCPA requirements?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TCPA compliance requirements include observing call time restrictions, identification requirements, avoiding numbers listed on the National Do Not Call Registry and internal DNC lists, and refraining from use of robocalls or ATDS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-calls-are-covered-under-tcpa\">What calls are covered under TCPA?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Calls made by any individual, business organization, or other such entity that uses telephone communications for marketing or solicitation purposes are covered under TCPA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Request a Demo Today<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/request-a-demo\" style=\"background-color:#d86618\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What Is the TCPA?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted.\\n\\nThe TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their marketing efforts, maintaining compliance can be challenging.\\n\\nTo stay compliant with TCPA law and avoid hefty fines associated with violations, it\u2019s important to understand what the Telephone Consumer Protection Act is.\"}},{\"@type\":\"Question\",\"name\":\"What does the TCPA prohibit?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The TCPA restricts telephone solicitations including regulations for call times, automated calls, artificial or prerecorded voice messages, and text messages.\"}},{\"@type\":\"Question\",\"name\":\"What does TCPA mean?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"TCPA stands for \u201cTelephone Consumer Protection Act.\u201d The law was introduced to protect consumers from unwanted phone calls and other telecommunications.\"}},{\"@type\":\"Question\",\"name\":\"What are the TCPA requirements?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"TCPA compliance requirements include observing call time restrictions, identification requirements, avoiding numbers listed on the National Do Not Call Registry and internal DNC lists, and refraining from use of robocalls or ATDS.\"}},{\"@type\":\"Question\",\"name\":\"What calls are covered under TCPA?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Calls made by any individual, business organization, or other such entity that uses telephone communications for marketing or solicitation purposes are covered under TCPA.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted. The TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":6183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[2910,412,2911],"topic":[1389],"class_list":["post-4976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-legal-guide","tag-tcpa","tag-telephone-consumer-protections-act","topic-do-not-call-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What Is the Telephone Consumer Protection Act (TCPA)? | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Your Definitive Legal Guide for TCPA\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"What Is the Telephone Consumer Protection Act (TCPA)? | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Your Definitive Legal Guide for TCPA\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-11-02T09:59:33+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-07-17T19:33:09+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/07\/iStock-1911745019-edited.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1295\" \/>\r\n\t<meta property=\"og:image:height\" content=\"728\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"PossibleNOW\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PossibleNOW\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/do-not-call-solutions\/what-is-the-tcpa\/\"},\"author\":{\"name\":\"PossibleNOW\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/eaafa0af1cba6043d00ed5b7ab65d1d9\"},\"headline\":\"What Is the TCPA? 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