{"id":4907,"date":"2022-08-25T22:24:44","date_gmt":"2022-08-25T22:24:44","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=4907"},"modified":"2024-03-04T20:04:27","modified_gmt":"2024-03-04T20:04:27","slug":"new-educational-infographic-illustrates-how-zero-party-data-platforms-help-build-customer-trust-and-keep-marketers-in-compliance","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/new-educational-infographic-illustrates-how-zero-party-data-platforms-help-build-customer-trust-and-keep-marketers-in-compliance\/","title":{"rendered":"New Educational Infographic Illustrates How Zero-Party Data Platforms Help Build Customer Trust and Keep Marketers in Compliance"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Sophisticated Technology Platform Resulting In a 70% Reduction in Global Unsubscribes<\/p>\n\n\n<p class=\"article-date\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3633 alignright\" src=\"\/resources\/wp-content\/uploads\/2016\/08\/photo_press-1-300x200-300x200.jpg\" alt=\"Press Release\" width=\"300\" height=\"200\" \/><\/strong><\/p>\n<p class=\"article-date\">DULUTH, GA. (PRWEB) AUGUST 25, 2022<\/p>\n<p class=\"responsiveNews\">PossibleNOW\u2122, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest infographic: \u201cThe Anatomy of MyPreferences.\u201d The infographic gives an in-depth look at PossibleNOW\u2019s leading\u00a0<a title=\"zero-party data\" href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/zero-party-data\" rel=\"nofollow\">zero-party data<\/a>\u00a0platform called MyPreferences, which helps companies understand the anatomy, experiences, data, and connectivity of <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\">preference management<\/a> for their current marketing environment to not only build trust with customers, but also set themselves apart from competitors.\u00a0<a title=\"Click here to review the infographic.\" href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/anatomy-of-mypreferences\" rel=\"nofollow\">Click here to review the infographic.<\/a><\/p>\n<p class=\"responsiveNews\">Leveraging data collection for customer experiences is critical today, especially since PossibleNOW has seen a 70% reduction in global unsubscribes from the companies that utilize the MyPreferences platform. The educational infographic first examines the anatomy of the process, including configuration across multiple devices. Companies then can collect profile, preference, consent, feedback, and insight data from their customers, while segmenting and building audiences, integrating existing databases, as well as providing analytics and reporting needed for the company\u2019s marketing team.<\/p>\n<p class=\"responsiveNews\">PossibleNOW then looks at the role advanced technology now plays, such as resources like \u201cConfiguration API\u201d and \u201cSites,\u201d as well as no-code workflow designer, which help build the human-centered zero-party digital experiences and enable marketers to drive these experiences more autonomously for easier workflows.<\/p>\n<p class=\"responsiveNews\">By securely collecting, storing, and disseminating customer profile, preference, consent, and insight data, the infographic also breaks down how each of this specific data is categorized and how they can be utilized by marketers. For example, profile data includes the customer\u2019s name and contact information, while preference data includes what the customer wishes to receive such as product information, company newsletters, balance alerts, and other notifications.<\/p>\n<p class=\"responsiveNews\">Through the anatomy, experiences, and data capabilities of this process, companies are now better connected to their customers. Additionally, MyPreferences comes with an integrated ecosystem of over 200 pre-built connectors, covering a wide array of integration options. This helps personalize interactions with the customer at every touchpoint with the right datasets to deliver the best experience.<\/p>\n<p class=\"responsiveNews\">\u201cPossibleNOW is thrilled to provide a deep analysis of our MyPreferences platform and further educate marketers how to build trust with their customers, especially with expanding privacy regulations,\u201d said Scott Frey, CEO of PossibleNOW. \u201cPossibleNOW is leading the way in consent and preference management through zero-party data strategies, and we look forward to continue educating America\u2019s marketers and help them set their company apart from competitors.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.possiblenow.com\/images\/infoteaser-anatomy.jpg\" alt=\"The Anatomy of MyPreferences\" width=\"1248\" height=\"650\" \/><\/p>\n<p class=\"responsiveNews\">For more information on PossibleNOW\u2019s MyPreference zero-party data platform, please\u00a0click here to review the infographic, visit\u00a0<a title=\"https:\/\/www.possiblenow.com\" href=\"https:\/\/www.possiblenow.com\/\" rel=\"nofollow\">https:\/\/www.possiblenow.com<\/a>\u00a0or send a message to info@possiblenow.com for a product demo and to schedule a complimentary session with one of PossibleNOW\u2019s strategic experts.<\/p>\n<blockquote style=\"font-size: 1.2em; background-color: #eef5f7; padding: 5px 5px 5px 15px; margin: 5px 0px 5px 0px;\">\n<p><i>&#8220;PossibleNOW is leading the way in consent and preference management through zero-party data strategies, and we look forward to continue educating America\u2019s marketers and help them set their company apart from competitors.<span style=\"font-size: .8em;\">&#8220;<\/span><\/i><\/p>\n<\/blockquote>\n<p class=\"responsiveNews\">\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Sophisticated Technology Platform Resulting In a 70% Reduction in Global Unsubscribes DULUTH, GA. (PRWEB) AUGUST 25, 2022 PossibleNOW\u2122, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest infographic: \u201cThe Anatomy of MyPreferences.\u201d The infographic gives an in-depth&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":3633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1383],"tags":[2862,1357,2866,410,2864,805,162,2695],"topic":[],"class_list":["post-4907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-data-platforms","tag-educational","tag-global-unsubscribes","tag-mypreferences","tag-ocmpliance","tag-possiblenow","tag-preference-management","tag-zero-party-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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