{"id":4552,"date":"2021-09-07T19:43:07","date_gmt":"2021-09-07T19:43:07","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=4552"},"modified":"2025-06-13T18:38:19","modified_gmt":"2025-06-13T18:38:19","slug":"cx-innovation-execute-consent-and-preference-management-at-scale","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/cx-innovation-execute-consent-and-preference-management-at-scale\/","title":{"rendered":"CX Innovation &#8211; Execute Consent and Preference Management at Scale"},"content":{"rendered":"\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/RhxwIdPdlaI?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The webinar on CX innovation and consent and preference management highlights the growing need for businesses to build customer trust while complying with expanding privacy regulations. Key strategies include understanding customer preferences, aligning internal objectives, assessing competition, and developing a structured roadmap. Companies must adapt to increasing regulatory pressures such as GDPR, CCPA, and other global privacy laws while ensuring seamless, personalized customer experiences across multiple channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, businesses must centralize customer data management, improve transparency, and offer greater control over data usage to maintain trust. Competitive benchmarking is crucial, comparing industry leaders and innovators outside the sector to enhance customer engagement. Organizations should invest in compliance programs and technology upgrades to meet evolving standards. Failure to implement effective consent and preference management could lead to customer attrition, reputational damage, and regulatory penalties.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"tel:+1-770-501-7687\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"CX Innovation: Executing Consent and Preference Management at Scale\",\n  \"description\": \"As you know, we now live in a world where remote work and shopping is commonplace, and that's led to a dramatic increase in the number of digital customer interactions. At the same time, privacy regulations have expanded across the globe. These two realities have made companies scramble to figure out how to build customer relationships based on trust while maintaining compliance with privacy regulations.   In a 30-minute informational webinar with live Q&A, two of our strategic experts will share the trends that make executing a solid consent and preference management program more important than ever, and discuss in detail the 4 key components of doing so successfully, which include:  - Asking your customer what's important to them  - Assessing your internal stakeholders' business objectives - Assessing your competition - Creating a strategy, plan, and roadmap  Who should attend:  - Marketing and Customer Experience  - Operations - Data and Business Intelligence - Corporate Strategy - Anyone who wants to improve customer engagement, drive customer loyalty, and build customer trust!\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/RhxwIdPdlaI\/default.jpg\",\n  \"uploadDate\": \"2021-08-25T15:36:03Z\",\n  \"duration\": \"PT27M34S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/RhxwIdPdlaI\",\n  \"interactionCount\": \"25\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Summary The webinar on CX innovation and consent and preference management highlights the growing need for businesses to build customer trust while complying with expanding privacy regulations. Key strategies include understanding customer preferences, aligning internal objectives, assessing competition, and developing a structured roadmap. Companies must&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":4553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1384],"tags":[53,1362,20,1166,2688,2689],"topic":[2895,2894],"class_list":["post-4552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-consent","tag-consent-management","tag-customer-experience","tag-eric-tejeda","tag-jeff-jarvis","tag-tom-fricano","topic-consent-management-platform","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Execute Consent and Preference Management at Scale | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about CX Innovation \u2013 Execute Consent and Preference Management at Scale\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/cx-innovation-execute-consent-and-preference-management-at-scale\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Execute Consent and Preference Management at Scale | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Click here to learn more about CX Innovation \u2013 Execute Consent and Preference Management at Scale\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/cx-innovation-execute-consent-and-preference-management-at-scale\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-09-07T19:43:07+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-06-13T18:38:19+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2021\/09\/rc-thumb-cx-innovation.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"150\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"pnadmin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pnadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/cx-innovation-execute-consent-and-preference-management-at-scale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/cx-innovation-execute-consent-and-preference-management-at-scale\/\"},\"author\":{\"name\":\"pnadmin\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\"},\"headline\":\"CX Innovation &#8211; 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