{"id":4460,"date":"2021-01-27T14:20:30","date_gmt":"2021-01-27T14:20:30","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=4460"},"modified":"2025-03-12T17:06:08","modified_gmt":"2025-03-12T17:06:08","slug":"what-is-a-consent-management-platform-are-they-needed","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/what-is-a-consent-management-platform-are-they-needed\/","title":{"rendered":"What Is a Consent Management Platform? Is it needed?"},"content":{"rendered":"\n
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A consent  management platform (CMP) is a tool that keeps your company,  website or application compliant with consent regulations such as the EU\u2019s General Data Protection Regulation (GDPR<\/a>). A CMP accomplishes this by asking users for permission to collect and use their data. The collected data can serve various purposes, including the creation of advertising or marketing campaigns.<\/p>\n\n\n\n

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Industries That Use CMPs<\/h2>\n\n\n\n

Any organization that sends communications or that performs data collection will benefit from using a consent management platform (CMP)<\/a>. That\u2019s because failure to adhere to the data<\/a> consent rules of the data owner\u2019s country can lead to financial penalties. Governments with the most stringent user consent regulations are EU countries, the U.S., U.K., and Canada.<\/p>\n\n\n\n

At PossibleNOW, our consent management platform is compliant with every relevant international and state law and is customizable to suit your organization\u2019s needs. You can count on it to keep your operations legal, regardless of your website\u2019s traffic origin. It was built with compliance-by-design, so that as regulations change and evolve, you\u2019ll remain compliant.<\/p>\n\n\n\n

Purpose of a Consent Management Platform<\/h2>\n\n\n\n

A consent management platform (CMP) makes it easier to collect and manage consents from a site\u2019s users. The software works by informing a user of the type of personal data it intends to gather and indicate the purpose of collecting the data. The user can then agree or disagree to share the requested information.<\/p>\n\n\n\n

Aside from collecting user information, the tool manages data subjects\u2019 requests. Considering that consent collection and processing requirements vary between national governments–and even states or provinces within nations–having a CMP can save money and time for your company.<\/p>\n\n\n\n

For example, if your organization operates in several jurisdictions, a CMP will identify the appropriate levels of jurisdictional regulations for each user\u2019s location. It will then apply the pertinent regulations to collecting and managing consents within that region.<\/p>\n\n\n\n

By choosing PossibleNOW\u2019s consent management platform, you can achieve the following:<\/strong><\/p>\n\n\n\n