{"id":4457,"date":"2021-01-27T14:19:49","date_gmt":"2021-01-27T14:19:49","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=4457"},"modified":"2025-05-02T18:07:06","modified_gmt":"2025-05-02T18:07:06","slug":"what-is-consent-management-how-it-works-why-its-important-for-data-compliance","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/what-is-consent-management-how-it-works-why-its-important-for-data-compliance\/","title":{"rendered":"What is Consent Management, How it Works, &#038; Why it&#8217;s Important for Data Compliance"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"\/resources\/wp-content\/uploads\/2018\/06\/5-Distinct-Reasons-part-4-1024x695.jpg\" alt=\"\" class=\"wp-image-3155\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2018\/06\/5-Distinct-Reasons-part-4-1024x695.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2018\/06\/5-Distinct-Reasons-part-4-300x204.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2018\/06\/5-Distinct-Reasons-part-4-768x521.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just a few years ago, companies could obtain and monetize their customers\u2019 data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe\u2019s General Data Protection Regulation (GDPR), companies can no longer gather personal data without the consent of data subjects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A company faces significant fines by not adhering to the provisions of these and other relevant legislation. For example, in 2019, France fined Google \u20ac50 million for breaching GDPR policies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To manage the collecting of user consent while avoiding fines, many businesses now use <a href=\"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/what-is-a-consent-management-platform-are-they-needed\/\">consent management platforms (CMPs)<\/a>. At PossibleNOW, we provide companies with such platforms to adapt to the needs of their businesses, ensuring compliance with regulatory legislation and helping companies build trust with their customers by managing data assets responsibly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"tel:+1-770-501-7687\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consent Management Platform (CMP) Explained<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\">consent management platform (CMP)<\/a> is a tool that ensures a company\u2019s compliance with relevant consent regulations, such as the GDPR. A CMP is a tool domain owners or publishers can use for collecting consumer consent. It also helps with managing the data flow and sharing it with ad vendors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a website with thousands of daily visitors, using Consent Management Platforms can simplify collecting consent from a data subject by automating the process. That makes it a more efficient and cost-effective way to stay GDPR-compliant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of Consent Management<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consent management takes many forms, depending on the communication channel and regulatory requirements. Below are some common examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cookie Consent Banners<\/strong>: When users visit a website, they are often prompted with a pop-up requesting consent for tracking cookies. These banners categorize cookies into strictly necessary, analytics, and marketing, allowing users to adjust preferences.<\/li>\n\n\n\n<li><strong>Mobile App Permissions<\/strong>: Mobile applications collect vast amounts of personal data. Users must explicitly grant permissions for features like location tracking, push notifications, and data sharing with third parties.<\/li>\n\n\n\n<li><strong>Consent Preference Centers<\/strong>: These provide users with a centralized dashboard to update their preferences for email, SMS, and targeted advertising. Organizations use these platforms to track and store consent records for compliance audits.<\/li>\n\n\n\n<li><strong>Call and SMS Consent<\/strong>: Companies conducting telemarketing must obtain express written consent before contacting customers.<\/li>\n\n\n\n<li><strong>Healthcare and Financial Data Agreements<\/strong>: Organizations in regulated industries require explicit consent before collecting or sharing sensitive customer data. Examples include HIPAA compliance in healthcare and financial consent agreements under GLBA regulations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses that invest in a comprehensive consent management platform like PossibleNOW\u2019s <strong>MyPreferences<\/strong> simplify compliance while fostering trust with their customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are GDPR and CCPA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the importance of consent management platforms requires looking into the legislation that mandates the use of such tools. While there are laws in various jurisdictions that govern consent management, the most well-known and widespread is the General Data Protection Regulation (GDPR), which the European Union put into effect in 2018.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The GDPR is legislation that covers data privacy and data protection in the EU zone. Its mission is the protection of the personal information of all EU residents as data subjects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">According to the GDPR consent definition, a data subject\u2019s consent must be specific, informed, freely given, and unambiguous for it to be valid. That means the data subjects must know what they are consenting to, willingly give <\/span><span style=\"font-weight: 400;\">valid <\/span><span style=\"font-weight: 400;\">consent, and must expressly agree to the purpose of the collection of their data. The <\/span><span style=\"font-weight: 400;\">data <\/span><span style=\"font-weight: 400;\">subject can also withdraw consent at any time.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The GDPR covers not only the operations of companies within the EU but also foreign companies and websites that transact with EU residents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">On the other hand, the California Consumer Privacy Act (CCPA) is a state law within the U.S. that protects the data privacy rights of Californians. As California is the 5th largest economy in the world, this law affects a vast majority of businesses in the US. Any company conducting business in the state of California must abide by the CCPA <\/span><span style=\"font-weight: 400;\">during any data processing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\">consent management platform<\/a> takes into consideration the legislation of all relevant jurisdictions, including the EU and California. Having such a system in place eliminates the risk of breaching the data laws of any country or jurisdiction in which your website has users. Our platforms are built with compliance-by-design, ensuring that as regulations change and evolve, so do our products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more on consent management platforms and how one can benefit your organization, be sure to talk to our CMP experts at PossibleNOW.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Function of a Consent Management Platform&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A consent management software\u2019s primary function is handling the entire visitor life cycle from getting a visitor\u2019s consent to processing the data subject\u2019s information. It also ensures that the process complies with GDPR provisions and other relevant legislation <\/span><span style=\"font-weight: 400;\">to ensure data protection of the subject before being asked to consent to allow data processing<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">As a user, one main concern is the use of personal location data when using a website. That\u2019s why a Consent Management Platforms are necessary for data subjects and companies that want user data.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Collection of Consent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">C<\/span><span style=\"font-weight: 400;\">onsent management platform<\/span><span style=\"font-weight: 400;\">s<\/span> <span style=\"font-weight: 400;\">obtain<\/span><span style=\"font-weight: 400;\"> consent by presenting website users with a notification, often a pop-up form. The GDPR requires that the pop-up notification must inform users that the site collects data. The notification must also state the type of data the website collects and how it will use the information.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">After perusing the information, site users can decide whether to share their information as well as how much data they are willing to share. The form\u2019s language must also be clear that it is seeking consent. Otherwise, the user will be unable to make an informed decision.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Users must willfully give consent. If a website stops a user from accessing content until they provide consent, that site is in breach of the GDPR. Also, if a company intends to use a visitor\u2019s data for more than one purpose, it must provide separate requests for each purpose to <\/span><span style=\"font-weight: 400;\">inform visitors on the website and<\/span><span style=\"font-weight: 400;\"> allow <\/span><span style=\"font-weight: 400;\">them<\/span><span style=\"font-weight: 400;\"> to decide which purpose to accept or decline.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being transparent about your practices and purposes of data collection helps your customer trust that you are only collecting what you need and for a specific reason. Building this foundation of trust is a cornerstone of <a href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/why-customer-preference-matters\/\">good customer relationships<\/a> that evolve over time, expanding customer lifetime ROI and retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Storing Collected Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consent managers store user consent and <\/span><span style=\"font-weight: 400;\">other information of data assets<\/span><span style=\"font-weight: 400;\">. The information proves useful for completing GDPR-compliance audits. The stored information must show:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identity of the consent-giver, such as their name, email, cookie, or device ID<\/li>\n\n\n\n<li>Reason for the consent of data processing<\/li>\n\n\n\n<li>Date and time of the consent<\/li>\n\n\n\n<li>Information about any consent withdrawal by a user, including the date of withdrawal<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consent Processing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our CMP provides an admin panel for monitoring received consents and data-subject requests. It is important that any Consent Management Platforms do not obstruct the data subject\u2019s rights provided by the GDPR. These user rights include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Right of access to given data<\/li>\n\n\n\n<li>Right to delete provided data<\/li>\n\n\n\n<li>Right to restrict processing<\/li>\n\n\n\n<li>Right to rectification<\/li>\n\n\n\n<li>Right to data portability \u2013 the choice to transfer the data elsewhere<\/li>\n\n\n\n<li>Right to object to processing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A quality consent manager such as the one offered by PossibleNOW satisfies these rights by giving users access to change or withdraw their consent and to delete data at any time, as well as providing a record of history to satisfy any audit requests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When Is User Consent Required?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"458\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2021\/01\/When-Is-User-Consent-Required_-visual-selection.png\" alt=\"When Is User Consent Required_ - visual selection\" class=\"wp-image-7143\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2021\/01\/When-Is-User-Consent-Required_-visual-selection.png 950w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2021\/01\/When-Is-User-Consent-Required_-visual-selection-300x145.png 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2021\/01\/When-Is-User-Consent-Required_-visual-selection-768x370.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">According to the GDPR, a company or website needs user consent before it can lawfully process a data subject\u2019s information. <\/span><span style=\"font-weight: 400;\">Data privacy is important to all online users and is necessary in almost all scenarios for company websites. <\/span><span style=\"font-weight: 400;\">But the GDPR also provides five scenarios in which case a company can utilize a user\u2019s information without consent. The scenarios are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal Circumstance<\/strong>: When the company needs legal information to complete specific processes, such as verifying a criminal record<\/li>\n\n\n\n<li><strong>Contractual Requirement<\/strong>: When the company needs the information to complete a business transaction, such as fulfilling an order from data subject requests<\/li>\n\n\n\n<li><strong>Vital Interest<\/strong>: When the company needs the data to protect a life<\/li>\n\n\n\n<li><strong>Completion of Official Tasks<\/strong>: When a company or agency needs the data to carry out its official work. Public officials do not need consent to collect data to fulfill their duties. Examples of such officials are police officers, school authorities, hospital personnel, and so on.<\/li>\n\n\n\n<li><strong>Legitimate Interest<\/strong>: When the company has a legitimate reason for personal data processing of a user.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Does My Website Need a Consent Management Platform?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every company website that has traffic coming out of the EU, California, or anywhere else with data privacy laws needs a consent management platform. Without one, it risks facing financial penalties for gathering personal data without a user\u2019s explicit consent, as well as reputation damage for being noncompliant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even though consent rules have been around for several years, many companies don\u2019t demonstrate compliance with consent collection and management requirements. If your company is not GDPR-compliant, we advise you to rectify that by installing a third-party consent-management solution such as the one we provide at PossibleNOW.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our industry-leading CMP tool automatically collects data consent on your behalf and ensures that your operations are GDPR-compliant. Our platform is effective regardless of your users\u2019 locations and their applicable consent laws, and was created with \u201ccompliance by design,\u201d meaning as regulations evolve and change, so does our platform, keeping you in compliance..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, you should contact us for assistance implementing the right CMP if your company\u2019s website does any of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collects and processes users\u2019 personal data for marketing, analytics, behavioral advertising, content personalization, and similar purposes<\/li>\n\n\n\n<li>Carries out behavioral profiling for automated decision making, such as deciding what content to show visitors<\/li>\n\n\n\n<li>Transfers user data overseas, such as from the EU to other countries for processing<\/li>\n\n\n\n<li>Collects sensitive information about ethnicity, religious belief, biometric data, and political opinions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from collecting consent to perform the above, our tool also allows data subjects to exercise their right to access, rectify, delete, and transfer their data. Considering that your company needs consent to legally perform personalized advertising and marketing, be sure not to delay in lining up a CMP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Download Our Consent &amp; Preference Management Buyer\u2019s Kit<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/site.possiblenow.com\/buyers-kit\" style=\"background-color:#d86618\"><strong>Buyer&#8217;s Kit<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why CMPs Are Important for Data Compliance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A CMP\u2019s primary purpose is to collect and store consent, but how the tool accomplishes this can vary. Most consent management software generates website pop-ups that inform users about the site\u2019s usage of your data and offers options to reject or accept that consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the user does not agree, you have no right to store or use their data, and legally, you must delete it. In most cases, users are willing to give consent so they can receive personalized ads about products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The primary benefit of a consent management platform is helping companies like yours run a transparent and trustworthy business. Considering that 80% of consumers prefer patronizing a business they can trust with their data, you cannot afford to ignore management of consumer consent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers engage with businesses in various ways, from visiting apps and websites to receiving emails and clicking ads. Not every engagement will generate new customer data, but when it does, it must be transparent with how it handles that data. Non-transparent companies have to change their data collection methods to comply with the provisions of recent data privacy laws, such as the GDPR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, your company can easily establish transparency and GDPR compliance by using a consent management platform. By working with the right consent management provider, you will have everything your company needs to obtain site visitors\u2019 consent to collect and share their data for online marketing purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Failure to comply with the consent stipulations of the GDPR, CCPA, global privacy laws, and other relevant legislation can lead to hefty fines. Major corporations that failed to adapt, such as Google, have had to pay millions of dollars or euros in fines. Aside from the financial repercussions, such publicity also damages a brand\u2019s image \u2013 something many companies are unable to recover from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Facebook faced severe backlash for not being transparent about how they were using customers\u2019 personal data. While some brands survive the public outcry, small- to mid-sized businesses with fewer resources may suffer worse fates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of risking such an outcome, ensure your company\u2019s compliance with data privacy laws by investing in our Consent Management Platform (CMP) at PossibleNOW. We provide a solution that positions you to scale any consent law compliance audit. The privacy management platform will also simplify being transparent about how your company uses consumer data, which in turn will build customer trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consent Management Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A successful consent management strategy balances compliance, transparency, and user experience while integrating seamlessly into an organization&#8217;s data practices. Key elements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear and Granular Consent Options<\/strong>: Businesses should provide easy-to-understand, multi-layered choices for users, enabling them to opt in or out of specific data uses.<\/li>\n\n\n\n<li><strong>Seamless Integration Across Channels<\/strong>: Consent preferences should sync across all touchpoints, including websites, mobile apps, email, and offline interactions, to maintain consistency.<\/li>\n\n\n\n<li><strong>Automated Record-Keeping and Audit Trails<\/strong>: Organizations must track when, how, and for what purpose consent was given. Automated logs help demonstrate compliance in the event of regulatory audits.<\/li>\n\n\n\n<li><strong>Regular Compliance Reviews and Updates<\/strong>: Privacy regulations evolve constantly. Organizations must regularly review and adjust their consent management processes to stay compliant.<\/li>\n\n\n\n<li><strong>User-Friendly Preference Centers<\/strong>: Allowing customers to modify their preferences at any time solidifies trust and improves engagement. A self-service consent management platform keeps customers in control.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By implementing a centralized, automated consent management solution, businesses can maintain compliance, reduce legal risks, and build stronger relationships with their customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose Our Consent Management Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is a leading consent management provider with years of experience in the consumer regulatory compliance industry. We deliver comprehensive solutions that tackle not just surface consent collection and processing issues but every aspect of privacy compliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our pioneering tool, MyPreferences, equips our clients with everything needed to engage their customers without breaching consent laws. That includes the GDPR and federal and state laws from across the globe. The platform is user-friendly and optimized to keep up with current regulations as they evolve. With the platform in place, your company will always be audit-ready.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MyPreferences satisfies the consent management requirements of each business by being highly configurable. You can modify the platform to meet your company\u2019s needs based on the local legislation of your users, or to match use cases and other relevant factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As your consent management provider, PossibleNOW places you in the best position to collect and process valid consent with better results. Our system will ensure that you never face the financial and reputation repercussions of breaching consent laws and best practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To implement and configure MyPreferences to maximize consent collection and management across your <a href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/how-preference-management-should-look-inside-the-enterprise\/\">enterprise,<\/a> be sure to get in touch with our compliance experts today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MyPreferences: The Leading Consent Management Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The right consent manager for your organization will do more than collect consents from website visitors. Our industry-leading CMP, MyPreferences, is the preferred choice of global brands because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It delivers more opt-in rates in a compliant manner.<\/li>\n\n\n\n<li>It offers robust configuration and customization options to fulfill your unique requirements.<\/li>\n\n\n\n<li>It contains advanced features that deliver more insights and protect revenue.<\/li>\n\n\n\n<li>It provides multilingual consent language that you can configure to match your users\u2019 country, region, or locale.<\/li>\n\n\n\n<li>It offers support for express consent via an easy-to-understand checkbox.<\/li>\n\n\n\n<li>It stores consent records with pseudonymous IDs and offers a one-click option for withdrawing consents.<\/li>\n\n\n\n<li>It provides consent preferences that let your users choose how much data your company can access.<\/li>\n\n\n\n<li>It delivers a comprehensive auditable history that contains each user\u2019s consent date\/time, text, and more.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">MyPreferences follows General Data Protection Regulation (GDPR) and other data protection laws to protect the users visiting a website and allow them to decide if they want to allow data collection.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Launch Now With Our Consent Quick Start Program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Are you worried about the cost and hassle of integrating a CMP? Save time and money by choosing our Consent Quick Start Program from PossibleNOW. It is a ready-to-launch solution for complying quickly with consent management requirements across multiple systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Become GDPR- and CCPA-compliant in less time by using our Consent Quick Start Program to capture and correct consent of data flow at all levels. You can also rely on the tool for transferring consent to downstream ad partners, managing your consent history, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To get started, please contact PossibleNOW today to schedule a consultation.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a few years ago, companies could obtain and monetize their customers\u2019 data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe\u2019s General Data Protection Regulation (GDPR), companies can no longer gather personal data without&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":3155,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1377],"tags":[],"topic":[2895],"class_list":["post-4457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topic-consent-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What is Consent Management? | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"To manage the collecting of user consent while avoiding fines, many businesses now use consent management platforms (CMPs). 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