{"id":2453,"date":"2012-12-18T13:34:57","date_gmt":"2012-12-18T13:34:57","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2453"},"modified":"2025-01-14T14:14:33","modified_gmt":"2025-01-14T14:14:33","slug":"possiblenow-reports-breakthrough-growth-in-2012-for-mypreferences-solution","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/possiblenow-reports-breakthrough-growth-in-2012-for-mypreferences-solution\/","title":{"rendered":"PossibleNOW Reports Breakthrough Growth in 2012 for MyPreferences\u00ae Solution"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1244\" height=\"700\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1477858506-1-edited.jpg\" alt=\"News online in phone. Reading newspaper from website. Digital publication and magazine mockup. Press feed with latest headlines in digital web portal. Reader watching media website in smartphone.\" class=\"wp-image-6881\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1477858506-1-edited.jpg 1244w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1477858506-1-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1477858506-1-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/01\/iStock-1477858506-1-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1244px) 100vw, 1244px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cloud-based preference management solution sees seven-fold increase in user base, expansion across numerous vertical markets, featured in national marketing conference<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Atlanta, Ga. \u2013 December 18, 2012<\/strong>&nbsp;\u2013 PossibleNOW, the leading provider of customer experience and preference management solutions, today announced that 2012 was a breakthrough year for its MyPreferences\u00ae solution in revenue, client acquisition, vertical market penetration and industry recognition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In less than two years, MyPreferences\u00ae has changed the enterprise customer experience landscape and helped brands connect with consumers in efficient, effective ways,&#8221; said Scott Frey, CEO of PossibleNOW. &#8220;The marketplace is searching for smart tools that make it easy to collect, analyze and distribute preference data across business segments. MyPreferences answers that need through a flexible, scalable, SaaS-based architecture.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in 2011, MyPreferences empowers companies to have relevant conversations with prospects and customers and thereby increase engagement, retention and life time value of the customer while protecting against regulatory exposure by efficiently collecting and distributing the unique preferences of customers and prospects. MyPreferences lets companies easily aggregate and manage the marketing, account servicing and privacy preferences of customers through a SaaS-based platform that seamlessly integrates with the client&#8217;s existing infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2012, the MyPreferences solution was implemented by leading brands in insurance, publishing, financial services, home services, telecommunications and more. In all, the MyPreferences client roster expanded by 700 percent while benefitting from key enhancements to its reporting engine, scheduling features and notification tools. The year also included PossibleNOW&#8217;s inaugural Customer Experience Marketing (CEM) Summit, a groundbreaking event focused on customer personalization and <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\">preference management<\/a>. With the fast-growing MyPreferences solution as the centerpiece, the event welcomed industry experts and leaders from Coca-Cola, PriceWaterhouseCoopers, Symantec and more to present to a capacity audience of marketers from across the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead to 2013, customer engagement needs and regulatory compliance realities point towards an even bigger year for MyPreferences. The likely implementation of more robust privacy regulations, combined with the proven effectiveness of opt-in marketing, will combine to make preference management a top priority in 2013 for organizations of all sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"tel:+1-770-501-7687\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloud-based preference management solution sees seven-fold increase in user base, expansion across numerous vertical markets, featured in national marketing conference Atlanta, Ga. \u2013 December 18, 2012&nbsp;\u2013 PossibleNOW, the leading provider of customer experience and preference management solutions, today announced that 2012 was a breakthrough year&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":6880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1383],"tags":[468,1719,131,20,1746,567,113,410,100,307,162,1747,1733,1660,1745,1744,1748],"topic":[],"class_list":["post-2453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-cem","tag-coca-cola","tag-customer-engagement","tag-customer-experience","tag-customer-experience-marketing-summit","tag-customer-personalization","tag-marketing","tag-mypreferences","tag-opt-in","tag-preference-data","tag-preference-management","tag-pricewaterhousecoopers","tag-privacy-preferences","tag-regulatory-compliance","tag-saas-based-architecture","tag-saas-based-platform","tag-symantec"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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