{"id":2397,"date":"2013-06-24T20:39:11","date_gmt":"2013-06-24T20:39:11","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2397"},"modified":"2024-10-14T19:12:49","modified_gmt":"2024-10-14T19:12:49","slug":"possiblenow-to-host-2nd-annual-customer-engagement-marketing-summit","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/possiblenow-to-host-2nd-annual-customer-engagement-marketing-summit\/","title":{"rendered":"PossibleNOW to Host 2nd Annual Customer Engagement Marketing Summit"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited-1024x576.jpg\" alt=\"News online in phone. Reading newspaper from website. Digital publication and magazine mockup. Press feed with latest headlines in digital web portal. Reader watching media website in smartphone.\" class=\"wp-image-6526\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited-768x432.jpg 768w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/10\/iStock-1477858506-edited.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Signature event expands with Fortune 500 brands, breakthrough sessions on big data, customer engagement, cross-channel marketing and more<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Atlanta, Georgia \u2013 June 24, 2013<\/strong>&nbsp;\u2013 PossibleNOW, the leading provider of customer experience and <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\">enterprise preference management solutions<\/a>, today announced plans to host the second annual Customer Engagement Marketing (CEM) Summit on September 26-27 in Atlanta. The 2013 CEM Summit will focus on moving beyond experience to engagement \u2013 meaningful interactions that evolve as consumers&#8217; needs and preferences change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Modern marketing is a relationship, not an interruption,&#8221; said Scott Frey, CEO of PossibleNOW. &#8220;We live in an opt-in world full of perpetually-connected consumers who expect to be understood as individuals and whose behavior blurs the lines between sales, marketing, support and service. The CEM Summit is truly unique in that it recognizes the new rules of engagement and offers practical content designed to solve the challenges of tomorrow, not yesterday.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Today&#8217;s marketers have more data and better tools to build personalized customer relationships than ever before,&#8221; said Phil Grudzinski, CEO at PACE, the Professional Association for Customer Engagement. &#8220;When you combine preference data with profile and behavioral data, you&#8217;ve got a solid foundation for forging lasting customer relationships. That&#8217;s what the CEM Summit is all about and why it&#8217;s a can&#8217;t-miss event for marketers and customer experience professionals.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attendees will participate in interactive sessions with a range of experts and representatives from global brands including SAP, Chick-fil-A, MassMutual, Marketo and more. The event will also include presentations from Lisa Agona, Senior Vice-President and Chief Marketing Officer at LexisNexis, Sandi Finn, President of Cross Country Home Services and Eric V. Holtzclaw, Vice President and General Manager at PossibleNOW and author of Laddering: Unlocking the Potential of Consumer Behavior, available from Wiley publishing this summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a focus on the critical roles that preferences, personalization and privacy play in executing high impact global marketing campaigns, the CEM Summit will include a variety of learning and interaction opportunities including breakout sessions, expert panels, roundtable discussions and networking events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To register, view an agenda or learn more about featured speakers, go to\u00a0<a href=\"http:\/\/www.cemsummit2013.com\/\">www.cemsummit2013.com<\/a>. Early bird registration savings expire on July 31 and hotel reservation packages are limited.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Signature event expands with Fortune 500 brands, breakthrough sessions on big data, customer engagement, cross-channel marketing and more Atlanta, Georgia \u2013 June 24, 2013&nbsp;\u2013 PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced plans to host the second annual Customer&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":6526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1383],"tags":[524,468,503,1182,131,1716,20,110,1727,1718,113,1287,572,100,1726,307,869],"topic":[],"class_list":["post-2397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-behavioral-data","tag-cem","tag-chick-fil-a","tag-cross-country-home-services","tag-customer-engagement","tag-customer-engagement-marketing-summit","tag-customer-experience","tag-data","tag-global-marketing-campaigns","tag-lexisnexis","tag-marketing","tag-marketo","tag-massmutual","tag-opt-in","tag-personalized-customer-relationships","tag-preference-data","tag-sap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>PossibleNOW to Host 2nd Annual Customer Engagement Marketing Summit | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"PossibleNOW announced plans to host the second annual Customer Engagement Marketing (CEM) Summit on September 26-27 in Atlanta. 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