{"id":2379,"date":"2015-04-09T14:31:25","date_gmt":"2015-04-09T14:31:25","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2379"},"modified":"2024-12-12T14:55:43","modified_gmt":"2024-12-12T14:55:43","slug":"possiblenow-earns-special-recognition-at-oracles-modern-marketing-experience-2015","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/possiblenow-earns-special-recognition-at-oracles-modern-marketing-experience-2015\/","title":{"rendered":"PossibleNOW Earns Special Recognition at Oracle\u2019s Modern Marketing Experience 2015"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"672\" src=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/12\/iStock-1261350454-edited.jpg\" alt=\"Logo of the Oracle company on a office building.\" class=\"wp-image-6750\" srcset=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/12\/iStock-1261350454-edited.jpg 1194w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/12\/iStock-1261350454-edited-300x169.jpg 300w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/12\/iStock-1261350454-edited-1024x576.jpg 1024w, https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2024\/12\/iStock-1261350454-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Oracle partner featured in conference keynote, cited as critical component for B2B and B2C marketing and customer experience initiatives<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Atlanta, Ga. \u2013 April 9, 2015 \u2013<\/strong>&nbsp;PossibleNOW, the leading provider of customer engagement and enterprise <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\">preference management solutions<\/a>, was cited as a key example of Oracle partners delivering innovative solutions at Oracle&#8217;s Modern Marketing Experience (MME) conference, held in Las Vegas from March 31 to April 2. PossibleNOW&#8217;s enterprise preference management platform, MyPreferences\u00ae, was featured during Oracle Group Vice-President Steve Krause&#8217;s and Oracle Eloqua Product Leader John Stetic&#8217;s keynote presentations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;PossibleNOW puts the marketer in control of creating the preference experience,&#8221; said Steve Krause, during his keynote presentation. &#8220;Instead of having six preference centers split across brands, regions or apps, there is one way for preference data to be collected and a safe place for it to go. And it&#8217;s all under the marketer&#8217;s control.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the flagship event for Oracle Marketing Cloud, Modern Marketing Experience offers best practices, training, process innovations, new technologies and networking for marketing professionals. By virtue of its direct integration with Oracle Eloqua and Oracle Responsys, PossibleNOW&#8217;s MyPreferences was identified as a critical component for marketers relying on these platforms for marketing automation. By giving customers a voice, MyPreferences fulfills the company&#8217;s promise to listen and learn from prospects and customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;While it&#8217;s always exciting to be recognized from the stage, we were even more energized by the private conversations we had throughout the conference with marketers who understand the power of preference management,&#8221; said PossibleNOW President and CEO Scott Frey. &#8220;Our partnership with Oracle has delivered real results, not only for us, but for marketers seeking effective orchestration across their technology stack. MyPreferences is an ideal tool both for B2C marketers using Oracle Responsys and B2B marketers leveraging Oracle Eloqua.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color: #000000; background-color: #ffffff;\">\n<p class=\"has-text-align-center has-text-color\" style=\"color: #275b81; font-size: 23px;\"><strong>Download Our Consent &amp; Preference Management Buyer\u2019s Kit<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color: #d86618;\"><strong>Download Now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oracle partner featured in conference keynote, cited as critical component for B2B and B2C marketing and customer experience initiatives Atlanta, Ga. \u2013 April 9, 2015 \u2013&nbsp;PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, was cited as a key example of Oracle&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":6750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1383],"tags":[1700,1311,20,169,45,1696,1697,410,607,608,1654,1699,307,1698],"topic":[],"class_list":["post-2379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-b2b-marketers","tag-b2c-marketing","tag-customer-experience","tag-enterprise-preference-management","tag-marketing-automation","tag-mme","tag-modern-marketing-experience-conference","tag-mypreferences","tag-oracle","tag-oracle-eloqua","tag-oracle-marketing-cloud","tag-oracle-responsys","tag-preference-data","tag-preference-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>PossibleNOW Earns Special Recognition at Oracle\u2019s Modern 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