{"id":2326,"date":"2016-08-10T14:33:16","date_gmt":"2016-08-10T14:33:16","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2326"},"modified":"2025-07-17T19:55:23","modified_gmt":"2025-07-17T19:55:23","slug":"new-dncsolution-feature-scrubs-lists-to-ensure-casl-compliance","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/new-dncsolution-feature-scrubs-lists-to-ensure-casl-compliance\/","title":{"rendered":"New DNCSolution Feature Scrubs Lists to Ensure CASL Compliance"},"content":{"rendered":"\n
\"CASL<\/figure>\n\n\n\n

Cloud-based do not contact application includes CASL-compliant scrub to ensure consent for individuals and businesses in Canada<\/h2>\n\n\n\n

Atlanta, Ga. \u2013 August 10, 2016 \u2013<\/strong>  PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions<\/a>, today announced a significant enhancement to DNCSolution\u00ae<\/sup>, its cloud-based do not contact application that helps marketers ensure compliance with current consumer privacy rules and regulations: a feature to confirm consent for Canadian consumers and businesses under Canada’s Anti-Spam Legislation (CASL).<\/p>\n\n\n\n

“CASL-related litigation has disrupted many companies’ marketing activities to Canadian consumers and businesses,” said Ron Patrick, PossibleNOW’s Director of Product Architecture, “and created a lot of fear over those unable to verify appropriate consent on an ongoing basis. DNCSolution now includes a CASL-specific feature that allows companies to confirm consent and communicate with confidence to audiences across the Canadian border.”<\/p>\n\n\n\n

One of the toughest laws of its kind in the world, CASL combines stringent consent requirements with a maximum monetary penalty of $10 million per violation for businesses and $1 million per violation for individuals. CASL became law in 2014 and provided a three-year transition period to allow companies to continue to market to their current database of electronic addresses (pre 2014). The transitional provision implies a person’s consent to receive<\/a> Commercial Electronic Messages (CEM) until July 1, 2017, provided that the organization has an existing business or non-business relationship with their customers and the relationship has included the sending of at least one CEM.<\/p>\n\n\n\n

On July 1, 2017, Canadian citizens will gain the right to allege violations and pursue private actions against offenders, a transition that is expected to increase CASL-related litigation significantly.<\/p>\n\n\n\n

Along with the CASL scrub tool, the latest DNCSolution release offers enhancements to existing features including a more intuitive user interface for ease of use and navigation, and color-coded channels (call, email, mail, fax, text) for a clear visual indicator of which channel is in use.<\/p>\n\n\n\n

DNCSolution v10 also introduces important new features including:<\/strong><\/p>\n\n\n\n