{"id":2306,"date":"2017-11-13T15:57:52","date_gmt":"2017-11-13T15:57:52","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2306"},"modified":"2024-11-15T15:24:04","modified_gmt":"2024-11-15T15:24:04","slug":"how-gdpr-impacts-marketing","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/how-gdpr-impacts-marketing\/","title":{"rendered":"How GDPR Impacts Marketing"},"content":{"rendered":"\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/eggd3p9my84?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers collect customer data for initiatives like sending promotions or campaigns. However, the General Data Protection Regulation (GDPR) impacts how this data can be used. Under GDPR, marketers need to consider the basis on which they are marketing, such as whether they are relying on consent or legitimate interest. It&#8217;s no longer acceptable to assume that obtaining consent or data gives free rein to use it in any manner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GDPR emphasizes privacy by design and treats privacy as a human right, giving consumers more control over their data. Marketers must ensure they have a clear basis for their marketing activities. If relying on consent, they must be able to prove they have the right to market to each consumer. This entails having robust systems in place to demonstrate <a href=\"https:\/\/www.possiblenow.com\/resources\/8-best-practices-for-capturing-gdpr-consent\/\">compliance with GDPR<\/a> regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more details on how GDPR affects your organization, consult the resources available in our Resource Center.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How GDPR Impacts Marketing\",\n  \"description\": \"How the GDPR will impact marketing, as discussed by PossibleNOW\u2019s Eric Holtzclaw and CompliancePoint Senior Associate Matt Dumiak.  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Under GDPR, marketers need to consider the basis on which they are marketing, such as whether they are relying&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":2346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[1908,53,110,8,113,323,1907],"topic":[2895],"class_list":["post-2306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-campaign","tag-consent","tag-data","tag-gdpr","tag-marketing","tag-privacy","tag-promotion","topic-consent-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How GDPR Impacts Marketing | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about How GDPR Impacts Marketing\" \/>\r\n<meta 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