{"id":2103,"date":"2017-10-10T20:44:42","date_gmt":"2017-10-10T20:44:42","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2103"},"modified":"2025-09-29T20:09:38","modified_gmt":"2025-09-29T20:09:38","slug":"how-to-learn-what-customers-really-want","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/how-to-learn-what-customers-really-want\/","title":{"rendered":"How to Learn What Customers Really Want"},"content":{"rendered":"\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/K32Fg7ehVBY?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this to be effective, you need a closed-loop relationship with your customers. This means providing a way for customers to adjust their communication preferences, such as through an opt-down page or a preference center. Without this, you miss out on valuable insights into what your customers truly want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To move from explicit to implied understanding, consider enterprise-wide <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference management<\/a>. Ensure you are listening to, remembering, and responding to customer preferences accurately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Click Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-background has-medium-font-size has-text-align-center has-custom-font-size wp-element-button\" style=\"background-color:#d86618\"><strong>Book a Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to Learn What Customers Really Want\",\n  \"description\": \"Learn about the basics of preference management and how to find out what your customers really want with Eric Holtzclaw from PossibleNOW.  Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/K32Fg7ehVBY\/default.jpg\",\n  \"uploadDate\": \"2018-07-03T13:25:12Z\",\n  \"duration\": \"PT59S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/K32Fg7ehVBY\",\n  \"interactionCount\": \"55\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them&#8230;. <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":2121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[242,225,1603,1605,1606,1604,145,162],"topic":[2894,1388],"class_list":["post-2103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-closed-loop-relationship","tag-communications","tag-content","tag-explicit","tag-implicit","tag-opt-down-page","tag-preference-center","tag-preference-management","topic-preference-management-platform","topic-zero-party-data-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Learn What Customers Really Want | 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