{"id":2097,"date":"2017-10-10T20:35:51","date_gmt":"2017-10-10T20:35:51","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2097"},"modified":"2025-07-17T20:28:58","modified_gmt":"2025-07-17T20:28:58","slug":"compliance-must-be-part-of-your-preference-strategy","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/compliance-must-be-part-of-your-preference-strategy\/","title":{"rendered":"Compliance Must Be Part of Your Preference Strategy"},"content":{"rendered":"\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iW-o0Sgqo4c?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference managemen<\/a>t, emphasizing that it&#8217;s more than just allowing customers to change their communication preferences. Building a preference center is just the beginning. It&#8217;s crucial to understand the broader impact across the organization, ensuring all systems are updated with these preferences and their correct usage. Compliance is a critical component, as companies must adhere to various laws and requirements, which differ by country and region. Therefore, preference management should not only focus on collecting preferences but also on maintaining compliance with these regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Click Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Book a Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Compliance Must Be Part of Your Preference Strategy\",\n  \"description\": \"Learn about the basics of preference management and why compliance is an essential part of your preference strategy with Eric Holtzclaw from PossibleNOW. --- Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/iW-o0Sgqo4c\/default.jpg\",\n  \"uploadDate\": \"2018-07-03T14:01:42Z\",\n  \"duration\": \"PT54S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/iW-o0Sgqo4c\",\n  \"interactionCount\": \"56\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses preference management, emphasizing that it&#8217;s more than just allowing customers to change their communication preferences. Building a preference center is just the beginning. It&#8217;s crucial to understand the broader impact across the organization, ensuring all systems are&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":2120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[1610,46,145,162,1609],"topic":[2894],"class_list":["post-2097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-collection-of-preferences","tag-compliance","tag-preference-center","tag-preference-management","tag-preference-strategy","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Compliance Must Be Part of Your Preference Strategy - PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about how 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