{"id":2090,"date":"2017-10-10T20:29:52","date_gmt":"2017-10-10T20:29:52","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2090"},"modified":"2025-08-27T15:01:58","modified_gmt":"2025-08-27T15:01:58","slug":"how-to-organize-a-preference-center","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/how-to-organize-a-preference-center\/","title":{"rendered":"How to Organize a Preference Center"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to Organize a Preference Center\",\n  \"description\": \"Learn about the basics of preference management and how to best organize your preference centers with Eric Holtzclaw from PossibleNOW.  Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/ENY9FKx86_M\/default.jpg\",\n  \"uploadDate\": \"2018-07-03T13:25:13Z\",\n  \"duration\": \"PT1M19S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ENY9FKx86_M\",\n  \"interactionCount\": \"153\"\n}<\/script>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ENY9FKx86_M?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eric Holtzclaw, Chief Strategist for PossibleNOW, explains that when companies consider <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference management<\/a>, they often start with the preference center. This center serves as a centralized location where customers can manage their communications and interactions with the company. <strong>He suggests dividing communications within the preference center into three categories for effective management:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Things customers want to receive:<\/strong> This includes alerts, notifications, and reminders.<\/li>\n\n\n\n<li><strong>Things the company wants to send:<\/strong> These are marketing messages and promotions.<\/li>\n\n\n\n<li><strong>Things the company must send:<\/strong> Examples include notices or Explanation of Benefits (EoB) for insurance.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">By categorizing communications this way, it helps customers understand what they can and cannot change about the communications they receive. This organization prevents confusion as customers interact with their preferences and choose the channels through which they want to receive information. Holtzclaw emphasizes the importance of aligning the preference center with how customers think about communications, grouping them into categories of what they want to receive, what you want to send, and what you must send. This approach helps organizations listen, remember, and respond appropriately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Click Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Book a Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains that when companies consider preference management, they often start with the preference center. This center serves as a centralized location where customers can manage their communications and interactions with the company. He suggests dividing communications within the&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":2130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[446,145,162,1596],"topic":[2894],"class_list":["post-2090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-notifications","tag-preference-center","tag-preference-management","tag-promotions","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Organize a Preference Center | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about How to Organize a Preference Center\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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