{"id":2088,"date":"2017-10-10T20:26:14","date_gmt":"2017-10-10T20:26:14","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2088"},"modified":"2025-08-27T14:37:49","modified_gmt":"2025-08-27T14:37:49","slug":"gain-a-global-view-of-customer-communications","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/gain-a-global-view-of-customer-communications\/","title":{"rendered":"Gain a Global View of Customer Communications"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Gain a Global View of Customer Communications\",\n  \"description\": \"Learn the basics of preference management and how to gain a more global view of your customer communications with Eric Holtzclaw from PossibleNOW.  Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/iAo1sZyLxBs\/default.jpg\",\n  \"uploadDate\": \"2018-07-03T13:25:13Z\",\n  \"duration\": \"PT1M5S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/iAo1sZyLxBs\",\n  \"interactionCount\": \"43\"\n}<\/script>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iAo1sZyLxBs?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eric Holtzclaw, Chief Strategist with PossibleNOW, discusses the initial steps they take when helping companies understand how they communicate with their customers across the enterprise. One crucial step involves building a communication matrix. This matrix assesses what communications are produced by different business units or lines and identifies the channels used to send these communications to customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This universal overview allows companies to see when customers receive correspondence and where efficiencies can be improved to enhance the customer experience. Establishing a communication matrix aids in listening to customers more effectively, collecting information about their <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preferences<\/a> and needs, remembering what they communicate, and responding accurately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For detailed guidance on how to construct and apply a communication matrix to your company, Holtzclaw directs viewers to check out the resource center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Click Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Book a Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Summary Eric Holtzclaw, Chief Strategist with PossibleNOW, discusses the initial steps they take when helping companies understand how they communicate with their customers across the enterprise. One crucial step involves building a communication matrix. This matrix assesses what communications are produced by different business units&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":2131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[1988,206,20],"topic":[2894],"class_list":["post-2088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-centralized","tag-communication-matrix","tag-customer-experience","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Gain a Global View of Customer Communications | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about Gaining a Global View of Customer Communications\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/gain-a-global-view-of-customer-communications\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Gain a Global View of Customer Communications | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Click here to learn more about Gaining a Global View of Customer Communications\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/gain-a-global-view-of-customer-communications\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-10-10T20:26:14+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-08-27T14:37:49+00:00\" \/>\r\n<meta 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