{"id":2079,"date":"2017-10-10T20:07:24","date_gmt":"2017-10-10T20:07:24","guid":{"rendered":"http:\/\/www.possiblenow.com\/resources\/?p=2079"},"modified":"2024-02-27T14:46:18","modified_gmt":"2024-02-27T14:46:18","slug":"in-a-flash-micro-moments-can-transform-brands-into-mind-readers","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/","title":{"rendered":"In A Flash: Micro-Moments Can Transform Brands Into Mind Readers"},"content":{"rendered":"<a href=\"\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-cmo-article-August-2016.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-mobile-width=\"500\"  data-scrollbar=\"none\" data-download=\"on\" data-tracking=\"on\" data-newwindow=\"on\" data-pagetextbox=\"off\" data-scrolltotop=\"off\" data-startzoom=\"100\" data-startfpzoom=\"100\" data-toolbar=\"both\" data-toolbar-fixed=\"on\">In a Flash Micro-Moments Can Transform Brands<br\/><\/a>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1382],"tags":[1402,1403,176,1398,453,250,1404,425,454,100,1399,212,1400,1401,183,782],"topic":[1388],"class_list":["post-2079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-awareness-campaign","tag-beacon-technology","tag-brands","tag-buyer-journey","tag-cmo-com","tag-customer-preferences","tag-geo-fencing","tag-marketing-technology","tag-micro-moments","tag-opt-in","tag-personalized-relationship","tag-preferences","tag-responsive-mobile-websites","tag-retargeting","tag-showrooming","tag-smartphones","topic-zero-party-data-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Micro-Moments Can Transform Brands Into Mind Readers | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"The introduction of smartphones and the ubiquitous Internet haschanged the way we interact with each other and the world forever. Learn more.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Micro-Moments Can Transform Brands Into Mind Readers | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"The introduction of smartphones and the ubiquitous Internet haschanged the way we interact with each other and the world forever. Learn more.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-10-10T20:07:24+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-02-27T14:46:18+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"150\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"pnadmin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pnadmin\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/\"},\"author\":{\"name\":\"pnadmin\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\"},\"headline\":\"In A Flash: Micro-Moments Can Transform Brands Into Mind Readers\",\"datePublished\":\"2017-10-10T20:07:24+00:00\",\"dateModified\":\"2024-02-27T14:46:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/\"},\"wordCount\":25,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg\",\"keywords\":[\"awareness campaign\",\"beacon technology\",\"brands\",\"buyer journey\",\"cmo.com\",\"customer preferences\",\"geo-fencing\",\"marketing technology\",\"micro-moments\",\"opt-in\",\"personalized relationship\",\"preferences\",\"responsive mobile websites\",\"retargeting\",\"showrooming\",\"smartphones\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/\",\"name\":\"Micro-Moments Can Transform Brands Into Mind Readers | PossibleNOW\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg\",\"datePublished\":\"2017-10-10T20:07:24+00:00\",\"dateModified\":\"2024-02-27T14:46:18+00:00\",\"description\":\"The introduction of smartphones and the ubiquitous Internet haschanged the way we interact with each other and the world forever. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#primaryimage\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg\",\"contentUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg\",\"width\":300,\"height\":150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.possiblenow.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In A Flash: Micro-Moments Can Transform Brands Into Mind Readers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#website\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/\",\"name\":\"PossibleNOW\",\"description\":\"Consent, Preferences, Insights, Compliance\",\"publisher\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.possiblenow.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\",\"name\":\"PossibleNow\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png\",\"contentUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png\",\"width\":542,\"height\":132,\"caption\":\"PossibleNow\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\",\"name\":\"pnadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g\",\"caption\":\"pnadmin\"},\"url\":\"https:\/\/www.possiblenow.com\/resources\/author\/pnadmin\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Micro-Moments Can Transform Brands Into Mind Readers | PossibleNOW","description":"The introduction of smartphones and the ubiquitous Internet haschanged the way we interact with each other and the world forever. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/","og_locale":"en_US","og_type":"article","og_title":"Micro-Moments Can Transform Brands Into Mind Readers | PossibleNOW","og_description":"The introduction of smartphones and the ubiquitous Internet haschanged the way we interact with each other and the world forever. Learn more.","og_url":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/","og_site_name":"PossibleNOW","article_published_time":"2017-10-10T20:07:24+00:00","article_modified_time":"2024-02-27T14:46:18+00:00","og_image":[{"width":300,"height":150,"url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg","type":"image\/jpeg"}],"author":"pnadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pnadmin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#article","isPartOf":{"@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/"},"author":{"name":"pnadmin","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056"},"headline":"In A Flash: Micro-Moments Can Transform Brands Into Mind Readers","datePublished":"2017-10-10T20:07:24+00:00","dateModified":"2024-02-27T14:46:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/"},"wordCount":25,"commentCount":0,"publisher":{"@id":"https:\/\/www.possiblenow.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg","keywords":["awareness campaign","beacon technology","brands","buyer journey","cmo.com","customer preferences","geo-fencing","marketing technology","micro-moments","opt-in","personalized relationship","preferences","responsive mobile websites","retargeting","showrooming","smartphones"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/","url":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/","name":"Micro-Moments Can Transform Brands Into Mind Readers | PossibleNOW","isPartOf":{"@id":"https:\/\/www.possiblenow.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#primaryimage"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg","datePublished":"2017-10-10T20:07:24+00:00","dateModified":"2024-02-27T14:46:18+00:00","description":"The introduction of smartphones and the ubiquitous Internet haschanged the way we interact with each other and the world forever. Learn more.","breadcrumb":{"@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#primaryimage","url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg","contentUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers.jpg","width":300,"height":150},{"@type":"BreadcrumbList","@id":"https:\/\/www.possiblenow.com\/resources\/zero-party-data-platform\/in-a-flash-micro-moments-can-transform-brands-into-mind-readers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.possiblenow.com\/resources\/"},{"@type":"ListItem","position":2,"name":"In A Flash: Micro-Moments Can Transform Brands Into Mind Readers"}]},{"@type":"WebSite","@id":"https:\/\/www.possiblenow.com\/resources\/#website","url":"https:\/\/www.possiblenow.com\/resources\/","name":"PossibleNOW","description":"Consent, Preferences, Insights, Compliance","publisher":{"@id":"https:\/\/www.possiblenow.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.possiblenow.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.possiblenow.com\/resources\/#organization","name":"PossibleNow","url":"https:\/\/www.possiblenow.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png","contentUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png","width":542,"height":132,"caption":"PossibleNow"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056","name":"pnadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g","caption":"pnadmin"},"url":"https:\/\/www.possiblenow.com\/resources\/author\/pnadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/2079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/comments?post=2079"}],"version-history":[{"count":1,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/2079\/revisions"}],"predecessor-version":[{"id":2081,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/2079\/revisions\/2081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/media\/2133"}],"wp:attachment":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/media?parent=2079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/categories?post=2079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/tags?post=2079"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/topic?post=2079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}