{"id":2029,"date":"2017-10-06T18:12:53","date_gmt":"2017-10-06T18:12:53","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=2029"},"modified":"2025-07-17T20:37:19","modified_gmt":"2025-07-17T20:37:19","slug":"defining-and-applying-business-rules","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/defining-and-applying-business-rules\/","title":{"rendered":"Defining and Applying Business Rules"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Preference Data: Defining and Applying Business Rules\",\n  \"description\": \"Interpreting preference data: reporting on key metrics, including the defining and applying of business rules, discussed by PossibleNOW's Chief Strategist Eric Holtzclaw.  Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/Qzw8uKIikv0\/default.jpg\",\n  \"uploadDate\": \"2014-10-14T22:30:49Z\",\n  \"duration\": \"PT2M54S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Qzw8uKIikv0\",\n  \"interactionCount\": \"48\"\n}<\/script>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Qzw8uKIikv0?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or underutilized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A major challenge in preference management for many enterprises is coordinating legacy systems. However, the real challenge often emerges during the pilot or early implementation phase, involving the establishment of consistent rules tailored to the enterprise\u2019s unique needs and goals. This includes defining how customer data will be collected and used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key considerations include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition of Terms<\/strong>: Establishing clear, universal terminology to describe customer interactions is crucial. Without it, results can be vague and conflicting, failing to present a cohesive understanding of customer behavior.<\/li>\n\n\n\n<li><strong>Establishment of Specific Goals<\/strong>: Vague goals lead to failure. Setting specific, measurable goals like reducing opt-outs and increasing targeted opt-ins makes initiatives trackable, reportable, and justifiable in terms of budget and personnel.<\/li>\n\n\n\n<li><strong>Unique Value Proposition<\/strong>: Understand what data is truly necessary. For example, collecting a customer\u2019s age during an online purchase might be irrelevant and could increase liability concerns.<\/li>\n\n\n\n<li><strong>Predicting Customer Lifecycle<\/strong>: Companies must consider the natural cycle of customer interactions. Subscription-based services, like cable providers, must continually honor communication preferences and address customer needs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Defining and documenting business rules helps identify gaps and overlaps in communication with customers. For more detailed guidance on interpreting preference data, resources are available in their resource center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Click Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Book a Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Summary Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":2155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[110,389,307,162,1099],"topic":[2894],"class_list":["post-2029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-data","tag-opt-out","tag-preference-data","tag-preference-management","tag-targeted-opt-ins","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Defining and Applying Business Rules - PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about Defining and Applying Business Rules with 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