{"id":1996,"date":"2017-10-04T14:37:47","date_gmt":"2017-10-04T14:37:47","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=1996"},"modified":"2024-02-26T21:54:26","modified_gmt":"2024-02-26T21:54:26","slug":"establishing-the-need-for-preference-management","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/","title":{"rendered":"Establishing the Need for Preference Management"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tuKd8WGsgfw?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":2158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[],"topic":[2894],"class_list":["post-1996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Establishing the Need for Preference Management | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about Establishing the Need for Preference Management\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Establishing the Need for Preference Management | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Click here to learn more about Establishing the Need for Preference Management\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-10-04T14:37:47+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-02-26T21:54:26+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"150\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"pnadmin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pnadmin\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/\"},\"author\":{\"name\":\"pnadmin\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\"},\"headline\":\"Establishing the Need for Preference Management\",\"datePublished\":\"2017-10-04T14:37:47+00:00\",\"dateModified\":\"2024-02-26T21:54:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/\"},\"wordCount\":8,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg\",\"articleSection\":[\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/\",\"name\":\"Establishing the Need for Preference Management | PossibleNOW\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg\",\"datePublished\":\"2017-10-04T14:37:47+00:00\",\"dateModified\":\"2024-02-26T21:54:26+00:00\",\"description\":\"Click here to learn more about Establishing the Need for Preference Management\",\"breadcrumb\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#primaryimage\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg\",\"contentUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg\",\"width\":300,\"height\":150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.possiblenow.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Establishing the Need for Preference Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#website\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/\",\"name\":\"PossibleNOW\",\"description\":\"Consent, Preferences, Insights, Compliance\",\"publisher\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.possiblenow.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\",\"name\":\"PossibleNow\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png\",\"contentUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png\",\"width\":542,\"height\":132,\"caption\":\"PossibleNow\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\",\"name\":\"pnadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g\",\"caption\":\"pnadmin\"},\"url\":\"https:\/\/www.possiblenow.com\/resources\/author\/pnadmin\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Establishing the Need for Preference Management | PossibleNOW","description":"Click here to learn more about Establishing the Need for Preference Management","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/","og_locale":"en_US","og_type":"article","og_title":"Establishing the Need for Preference Management | PossibleNOW","og_description":"Click here to learn more about Establishing the Need for Preference Management","og_url":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/","og_site_name":"PossibleNOW","article_published_time":"2017-10-04T14:37:47+00:00","article_modified_time":"2024-02-26T21:54:26+00:00","og_image":[{"width":300,"height":150,"url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg","type":"image\/jpeg"}],"author":"pnadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pnadmin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#article","isPartOf":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/"},"author":{"name":"pnadmin","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056"},"headline":"Establishing the Need for Preference Management","datePublished":"2017-10-04T14:37:47+00:00","dateModified":"2024-02-26T21:54:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/"},"wordCount":8,"commentCount":0,"publisher":{"@id":"https:\/\/www.possiblenow.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg","articleSection":["Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/","url":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/","name":"Establishing the Need for Preference Management | PossibleNOW","isPartOf":{"@id":"https:\/\/www.possiblenow.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#primaryimage"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg","datePublished":"2017-10-04T14:37:47+00:00","dateModified":"2024-02-26T21:54:26+00:00","description":"Click here to learn more about Establishing the Need for Preference Management","breadcrumb":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#primaryimage","url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg","contentUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/establishing-the-need-for-preference-management.jpg","width":300,"height":150},{"@type":"BreadcrumbList","@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/establishing-the-need-for-preference-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.possiblenow.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Establishing the Need for Preference Management"}]},{"@type":"WebSite","@id":"https:\/\/www.possiblenow.com\/resources\/#website","url":"https:\/\/www.possiblenow.com\/resources\/","name":"PossibleNOW","description":"Consent, Preferences, Insights, Compliance","publisher":{"@id":"https:\/\/www.possiblenow.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.possiblenow.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.possiblenow.com\/resources\/#organization","name":"PossibleNow","url":"https:\/\/www.possiblenow.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png","contentUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png","width":542,"height":132,"caption":"PossibleNow"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056","name":"pnadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g","caption":"pnadmin"},"url":"https:\/\/www.possiblenow.com\/resources\/author\/pnadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/comments?post=1996"}],"version-history":[{"count":2,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1996\/revisions"}],"predecessor-version":[{"id":2488,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1996\/revisions\/2488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/media\/2158"}],"wp:attachment":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/media?parent=1996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/categories?post=1996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/tags?post=1996"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/topic?post=1996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}