{"id":1969,"date":"2017-10-02T18:02:04","date_gmt":"2017-10-02T18:02:04","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=1969"},"modified":"2025-09-29T19:26:19","modified_gmt":"2025-09-29T19:26:19","slug":"what-is-the-importance-of-an-opt-down-strategy","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/","title":{"rendered":"What Is The Importance Of An Opt-Down Strategy?"},"content":{"rendered":"\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7rY_N0PDtPU?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to Eric Tejeda, Head of Marketing, and Eric Holtzclaw, Chief Strategist for PossibleNOW, implementing an <em>opt-down strategy<\/em> is one of the most impactful ways to reduce opt-outs from customer communications. By offering customers the option to adjust their preferences rather than fully opting out, companies can retain engagement with nearly 60% or more of their audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach is often the first recommendation for companies aiming to reduce attrition rates in their communication channels, even before fully establishing a preference center or other collection mechanisms. However, to implement an opt-down strategy effectively, businesses need a solid understanding of the broader mechanics of preference management. It&#8217;s not a standalone tactic; rather, it&#8217;s part of a comprehensive strategy that aligns with the overall preference management system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By starting with an opt-down approach, companies can quickly see the benefits, preserving the relationship with customers who might otherwise unsubscribe entirely. As Eric Holtzclaw emphasized, retaining 60% of customers is a much better outcome than losing 100%\u2014a compelling reason to prioritize this strategy in early preference management efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Click Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-background has-medium-font-size has-text-align-center has-custom-font-size wp-element-button\" style=\"background-color:#d86618\"><strong>Book a Demo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-possiblenow\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">This post was reviewed by an expert from <a href=\"https:\/\/www.possiblenow.com\/about-us\/\">PossibleNow<\/a><\/p><p class=\"wp-block-post-author__name\">PossibleNOW<\/p><\/div><\/div>\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"What Is the Importance of an Opt Down Strategy?\",\n  \"description\": \"Learn about the basics of preference management and why an opt down strategy is critical to success with Eric Tejeda and Eric Holtzclaw from PossibleNOW. --- Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/7rY_N0PDtPU\/default.jpg\",\n  \"uploadDate\": \"2018-07-03T15:03:32Z\",\n  \"duration\": \"PT1M11S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/7rY_N0PDtPU\",\n  \"interactionCount\": \"63\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Summary According to Eric Tejeda, Head of Marketing, and Eric Holtzclaw, Chief Strategist for PossibleNOW, implementing an opt-down strategy is one of the most impactful ways to reduce opt-outs from customer communications. By offering customers the option to adjust their preferences rather than fully opting&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":6,"featured_media":2175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[1952,636,145,162],"topic":[2894],"class_list":["post-1969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-opt-down-strategy","tag-opt-outs","tag-preference-center","tag-preference-management","topic-preference-management-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>What Is The Importance Of An Opt-Down Strategy? | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about The Importance Of An Opt-Down Strategy\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"What Is The Importance Of An Opt-Down Strategy? | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Click here to learn more about The Importance Of An Opt-Down Strategy\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-10-02T18:02:04+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-09-29T19:26:19+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"150\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"PossibleNOW\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PossibleNOW\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/\"},\"author\":{\"name\":\"PossibleNOW\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/eaafa0af1cba6043d00ed5b7ab65d1d9\"},\"headline\":\"What Is The Importance Of An Opt-Down Strategy?\",\"datePublished\":\"2017-10-02T18:02:04+00:00\",\"dateModified\":\"2025-09-29T19:26:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/\"},\"wordCount\":303,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg\",\"keywords\":[\"opt-down strategy\",\"opt-outs\",\"preference center\",\"preference management\"],\"articleSection\":[\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/\",\"name\":\"What Is The Importance Of An Opt-Down Strategy? | PossibleNOW\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg\",\"datePublished\":\"2017-10-02T18:02:04+00:00\",\"dateModified\":\"2025-09-29T19:26:19+00:00\",\"description\":\"Click here to learn more about The Importance Of An Opt-Down Strategy\",\"breadcrumb\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#primaryimage\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg\",\"contentUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg\",\"width\":300,\"height\":150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.possiblenow.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is The Importance Of An Opt-Down Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#website\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/\",\"name\":\"PossibleNOW\",\"description\":\"Consent, Preferences, Insights, Compliance\",\"publisher\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.possiblenow.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\",\"name\":\"PossibleNow\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png\",\"contentUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png\",\"width\":542,\"height\":132,\"caption\":\"PossibleNow\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/eaafa0af1cba6043d00ed5b7ab65d1d9\",\"name\":\"PossibleNOW\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&d=mm&r=g\",\"caption\":\"PossibleNOW\"},\"url\":\"https:\/\/www.possiblenow.com\/resources\/author\/razorrank\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is The Importance Of An Opt-Down Strategy? | PossibleNOW","description":"Click here to learn more about The Importance Of An Opt-Down Strategy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/","og_locale":"en_US","og_type":"article","og_title":"What Is The Importance Of An Opt-Down Strategy? | PossibleNOW","og_description":"Click here to learn more about The Importance Of An Opt-Down Strategy","og_url":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/","og_site_name":"PossibleNOW","article_published_time":"2017-10-02T18:02:04+00:00","article_modified_time":"2025-09-29T19:26:19+00:00","og_image":[{"width":300,"height":150,"url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg","type":"image\/jpeg"}],"author":"PossibleNOW","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PossibleNOW","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#article","isPartOf":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/"},"author":{"name":"PossibleNOW","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/eaafa0af1cba6043d00ed5b7ab65d1d9"},"headline":"What Is The Importance Of An Opt-Down Strategy?","datePublished":"2017-10-02T18:02:04+00:00","dateModified":"2025-09-29T19:26:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/"},"wordCount":303,"commentCount":0,"publisher":{"@id":"https:\/\/www.possiblenow.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg","keywords":["opt-down strategy","opt-outs","preference center","preference management"],"articleSection":["Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/","url":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/","name":"What Is The Importance Of An Opt-Down Strategy? | PossibleNOW","isPartOf":{"@id":"https:\/\/www.possiblenow.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg","datePublished":"2017-10-02T18:02:04+00:00","dateModified":"2025-09-29T19:26:19+00:00","description":"Click here to learn more about The Importance Of An Opt-Down Strategy","breadcrumb":{"@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#primaryimage","url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg","contentUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/what-is-the-importance-of-an-opt-down-strategy.jpg","width":300,"height":150},{"@type":"BreadcrumbList","@id":"https:\/\/www.possiblenow.com\/resources\/preference-management-platform\/what-is-the-importance-of-an-opt-down-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.possiblenow.com\/resources\/"},{"@type":"ListItem","position":2,"name":"What Is The Importance Of An Opt-Down Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/www.possiblenow.com\/resources\/#website","url":"https:\/\/www.possiblenow.com\/resources\/","name":"PossibleNOW","description":"Consent, Preferences, Insights, Compliance","publisher":{"@id":"https:\/\/www.possiblenow.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.possiblenow.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.possiblenow.com\/resources\/#organization","name":"PossibleNow","url":"https:\/\/www.possiblenow.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png","contentUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png","width":542,"height":132,"caption":"PossibleNow"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/eaafa0af1cba6043d00ed5b7ab65d1d9","name":"PossibleNOW","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ac3ab6d649088f91adcbc55d77aa5314b6c5a93250b5ae5e0c50bad803eb440?s=96&d=mm&r=g","caption":"PossibleNOW"},"url":"https:\/\/www.possiblenow.com\/resources\/author\/razorrank\/"}]}},"_links":{"self":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/comments?post=1969"}],"version-history":[{"count":4,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1969\/revisions"}],"predecessor-version":[{"id":8083,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1969\/revisions\/8083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/media\/2175"}],"wp:attachment":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/media?parent=1969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/categories?post=1969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/tags?post=1969"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/topic?post=1969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}