{"id":1967,"date":"2017-10-02T17:44:14","date_gmt":"2017-10-02T17:44:14","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=1967"},"modified":"2024-11-15T15:26:38","modified_gmt":"2024-11-15T15:26:38","slug":"oracle-modern-marketing-experience-2015","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/oracle-modern-marketing-experience-2015\/","title":{"rendered":"Oracle Modern Marketing Experience"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Oracle Modern Marketing Experience\",\n  \"description\": \"John Stetic and Steve Krause of Oracle showcase the enterprise preference management of MyPreferences, PossibleNOW's enterprise preference management solution at Oracle's Modern Marketing Experience.  Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog ---\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/xD7fp6JRwts\/default.jpg\",\n  \"uploadDate\": \"2015-05-06T21:12:20Z\",\n  \"duration\": \"PT5M2S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/xD7fp6JRwts\",\n  \"interactionCount\": \"299\"\n}<\/script>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xD7fp6JRwts?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The speaker introduces the concept of leveraging a broader ecosystem, using examples of third-party integrations into the Oracle Marketing Cloud. A key focus is on customer <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference management<\/a>, which is vital to digital marketing. It&#8217;s not just about sending messages, but also listening to what customers want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An example of this is showcased with a video from PossibleNOW, a partner that provides an enterprise preference management solution. Their platform allows marketers to create a preference experience, treating it like a campaign while storing all the data in a centralized repository built for regulatory compliance. Rather than having multiple preference centers across different regions and brands, PossibleNOW provides a single place to collect and manage customer data. This tool gives marketers control, allowing them to modify how they collect customer preferences without relying on IT support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The speaker demonstrates how a customer, Greg, initially opted into multiple notifications but later decided to adjust his preferences when receiving too many emails. Instead of opting out entirely, Greg chose to opt down, keeping certain communications while stopping others. This flexible approach benefits both the marketer and the customer, as it maintains the relationship and ensures the customer receives only relevant content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, it\u2019s announced that PossibleNOW will soon integrate with Eloqua, bringing these preference center capabilities to Eloqua customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary The speaker introduces the concept of leveraging a broader ecosystem, using examples of third-party integrations into the Oracle Marketing Cloud. A key focus is on customer preference management, which is vital to digital marketing. It&#8217;s not just about sending messages, but also listening to&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":2148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[],"topic":[1391],"class_list":["post-1967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","topic-industry-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Oracle Modern Marketing Experience | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about the Oracle Modern Marketing Experience\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/oracle-modern-marketing-experience-2015\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Oracle Modern Marketing Experience | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Click here to learn more about the Oracle Modern Marketing Experience\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/oracle-modern-marketing-experience-2015\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-10-02T17:44:14+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-11-15T15:26:38+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/oracle-modern-marketing-experience-2015.jpg\" 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