{"id":1954,"date":"2017-10-02T15:41:02","date_gmt":"2017-10-02T15:41:02","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=1954"},"modified":"2024-11-15T15:28:22","modified_gmt":"2024-11-15T15:28:22","slug":"comcast-technology-challenges","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/","title":{"rendered":"Comcast &#8211; Technology Challenges"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"What Challenges Did You Encounter With Preference Management?\",\n  \"description\": \"What technology challenges did you encounter during your preference management journey? Comcast's Director of Marketing Services, Dennis Martorano, discusses their experience with PossibleNOW.  Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/fzUMfZY5nxA\/default.jpg\",\n  \"uploadDate\": \"2013-12-20T00:13:03Z\",\n  \"duration\": \"PT1M2S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/fzUMfZY5nxA\",\n  \"interactionCount\": \"95\"\n}<\/script>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fzUMfZY5nxA?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the cable industry, many larger companies grow through acquisitions, which means inheriting the data systems of the smaller companies they acquire. These legacy systems can vary significantly in quality, creating a range of challenges. Often, the acquired systems are outdated or improvised &#8220;under the desk&#8221; solutions, making integration difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With operations spanning multiple business areas, understanding how, where, and when data is stored has been a complex process. The challenges we face include identifying where the data resides, how quickly we can centralize it, and developing a consistent set of business rules that everyone agrees on. Additionally, we need to establish how frequently we update the data and how to serve it back effectively to the marketers who need it most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This journey of consolidating and managing disparate systems and data has been challenging, but it\u2019s essential to streamline operations and provide marketers with the necessary insights to engage customers effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary In the cable industry, many larger companies grow through acquisitions, which means inheriting the data systems of the smaller companies they acquire. These legacy systems can vary significantly in quality, creating a range of challenges. Often, the acquired systems are outdated or improvised &#8220;under&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":2144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[1531,2727,2728,2729,2726,162,2725,36,2724],"topic":[1391],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-comcast","tag-data-systems","tag-dennis-martorano","tag-legacy-systems","tag-marketing-science","tag-preference-management","tag-preference-management-journey","tag-technology","tag-technology-challenges","topic-industry-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Comcast - Technology Challenges | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about the Technology Challenges for Comcast\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Comcast - Technology Challenges | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Click here to learn more about the Technology Challenges for Comcast\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-10-02T15:41:02+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-11-15T15:28:22+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"150\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"pnadmin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pnadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/\"},\"author\":{\"name\":\"pnadmin\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\"},\"headline\":\"Comcast &#8211; Technology Challenges\",\"datePublished\":\"2017-10-02T15:41:02+00:00\",\"dateModified\":\"2024-11-15T15:28:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/\"},\"wordCount\":280,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg\",\"keywords\":[\"Comcast\",\"data systems\",\"dennis martorano\",\"legacy systems\",\"marketing science\",\"preference management\",\"preference management journey\",\"technology\",\"technology challenges\"],\"articleSection\":[\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/\",\"name\":\"Comcast - Technology Challenges | PossibleNOW\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg\",\"datePublished\":\"2017-10-02T15:41:02+00:00\",\"dateModified\":\"2024-11-15T15:28:22+00:00\",\"description\":\"Click here to learn more about the Technology Challenges for Comcast\",\"breadcrumb\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#primaryimage\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg\",\"contentUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg\",\"width\":300,\"height\":150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.possiblenow.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comcast &#8211; Technology Challenges\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#website\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/\",\"name\":\"PossibleNOW\",\"description\":\"Consent, Preferences, Insights, Compliance\",\"publisher\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.possiblenow.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#organization\",\"name\":\"PossibleNow\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png\",\"contentUrl\":\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png\",\"width\":542,\"height\":132,\"caption\":\"PossibleNow\"},\"image\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\",\"name\":\"pnadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g\",\"caption\":\"pnadmin\"},\"url\":\"https:\/\/www.possiblenow.com\/resources\/author\/pnadmin\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comcast - Technology Challenges | PossibleNOW","description":"Click here to learn more about the Technology Challenges for Comcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/","og_locale":"en_US","og_type":"article","og_title":"Comcast - Technology Challenges | PossibleNOW","og_description":"Click here to learn more about the Technology Challenges for Comcast","og_url":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/","og_site_name":"PossibleNOW","article_published_time":"2017-10-02T15:41:02+00:00","article_modified_time":"2024-11-15T15:28:22+00:00","og_image":[{"width":300,"height":150,"url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg","type":"image\/jpeg"}],"author":"pnadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pnadmin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#article","isPartOf":{"@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/"},"author":{"name":"pnadmin","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056"},"headline":"Comcast &#8211; Technology Challenges","datePublished":"2017-10-02T15:41:02+00:00","dateModified":"2024-11-15T15:28:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/"},"wordCount":280,"commentCount":0,"publisher":{"@id":"https:\/\/www.possiblenow.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg","keywords":["Comcast","data systems","dennis martorano","legacy systems","marketing science","preference management","preference management journey","technology","technology challenges"],"articleSection":["Videos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/","url":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/","name":"Comcast - Technology Challenges | PossibleNOW","isPartOf":{"@id":"https:\/\/www.possiblenow.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#primaryimage"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg","datePublished":"2017-10-02T15:41:02+00:00","dateModified":"2024-11-15T15:28:22+00:00","description":"Click here to learn more about the Technology Challenges for Comcast","breadcrumb":{"@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#primaryimage","url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg","contentUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/comcast-technology-challenges.jpg","width":300,"height":150},{"@type":"BreadcrumbList","@id":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/comcast-technology-challenges\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.possiblenow.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Comcast &#8211; Technology Challenges"}]},{"@type":"WebSite","@id":"https:\/\/www.possiblenow.com\/resources\/#website","url":"https:\/\/www.possiblenow.com\/resources\/","name":"PossibleNOW","description":"Consent, Preferences, Insights, Compliance","publisher":{"@id":"https:\/\/www.possiblenow.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.possiblenow.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.possiblenow.com\/resources\/#organization","name":"PossibleNow","url":"https:\/\/www.possiblenow.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png","contentUrl":"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2025\/07\/Screenshot-2025-03-10-at-3.32.50-PM.png","width":542,"height":132,"caption":"PossibleNow"},"image":{"@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056","name":"pnadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68332130b508b45a952bf1d87934b2c60d71cbf56e13c3d9fb27ecd39a73c5f?s=96&d=mm&r=g","caption":"pnadmin"},"url":"https:\/\/www.possiblenow.com\/resources\/author\/pnadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/comments?post=1954"}],"version-history":[{"count":4,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1954\/revisions"}],"predecessor-version":[{"id":6694,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/posts\/1954\/revisions\/6694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/media\/2144"}],"wp:attachment":[{"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/media?parent=1954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/categories?post=1954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/tags?post=1954"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.possiblenow.com\/resources\/wp-json\/wp\/v2\/topic?post=1954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}