{"id":1943,"date":"2017-10-02T15:19:48","date_gmt":"2017-10-02T15:19:48","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=1943"},"modified":"2024-11-15T15:32:39","modified_gmt":"2024-11-15T15:32:39","slug":"thompson-reuters-why-we-prioritized-preference-management","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/thompson-reuters-why-we-prioritized-preference-management\/","title":{"rendered":"Thompson Reuters &#8211; Why We Prioritized Preference Management"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Why We Decided to Outsource Our Preference Management Solution\",\n  \"description\": \"Why we decided to outsource our preference management center project rather than build it in-house: Thomson Reuters' Director of Online Marketing, Diangelo Tyler, discusses their experience with PossibleNOW.   Visit our website at http:\/\/www.possiblenow.com  Learn more at our Resource Center: http:\/\/resources.possiblenow.com\/?_sft_topic=compliance  See our Blog: http:\/\/resources.possiblenow.com\/?_sft_category=blog\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/9qJtYAhDNsE\/default.jpg\",\n  \"uploadDate\": \"2013-12-13T21:47:40Z\",\n  \"duration\": \"PT55S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/9qJtYAhDNsE\",\n  \"interactionCount\": \"555\"\n}<\/script>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9qJtYAhDNsE?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key reasons we shifted from building in-house solutions to partnering with an external provider was our desire to be more progressive, innovative, and imaginative with our online marketing strategies. By leveraging a SaaS-based model, we were able to achieve that, as it took care of much of the heavy lifting for us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shift allowed us to focus on improving our digital marketing approach, addressing one of the crucial components of our marketing infrastructure. Now that we\u2019ve got the right systems in place, including our email service provider and our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference management vendor<\/a>, the next step falls on us as marketers. We need to be smarter about how we utilize this advanced infrastructure to maximize its potential for our marketing efforts. The foundation is set\u2014now it\u2019s time for us to leverage it creatively and effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary One of the key reasons we shifted from building in-house solutions to partnering with an external provider was our desire to be more progressive, innovative, and imaginative with our online marketing strategies. By leveraging a SaaS-based model, we were able to achieve that, as&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":2141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[],"topic":[1391],"class_list":["post-1943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","topic-industry-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Why We Prioritized Preference Management | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about Why We Prioritized Preference Management\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/thompson-reuters-why-we-prioritized-preference-management\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Why We Prioritized Preference Management | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Click here to learn more about Why We Prioritized Preference Management\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/thompson-reuters-why-we-prioritized-preference-management\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-10-02T15:19:48+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-11-15T15:32:39+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/10\/thompson-reuters-why-we-prioritized-preference-management.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"150\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"pnadmin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pnadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/thompson-reuters-why-we-prioritized-preference-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/thompson-reuters-why-we-prioritized-preference-management\/\"},\"author\":{\"name\":\"pnadmin\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\"},\"headline\":\"Thompson Reuters &#8211; 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