{"id":1929,"date":"2017-09-29T18:06:52","date_gmt":"2017-09-29T18:06:52","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=1929"},"modified":"2024-11-15T15:33:00","modified_gmt":"2024-11-15T15:33:00","slug":"siriusxm-why-we-needed-a-preference-management-partner","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/siriusxm-why-we-needed-a-preference-management-partner\/","title":{"rendered":"SiriusXM &#8211; Why We Needed a Preference Management Partner"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Mike Leary  Why is SiriusXM outsourcing preference management rather than developing a solution in h\",\n  \"description\": \"\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/VX_khywxPls\/default.jpg\",\n  \"uploadDate\": \"2013-12-05T22:15:00Z\",\n  \"duration\": \"PT46S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/VX_khywxPls\",\n  \"interactionCount\": \"218\"\n}<\/script>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/VX_khywxPls?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The reason we initially handled this in-house was because we already had legacy CRM implementations that captured <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preferences<\/a> through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and regulatory changes became more complex, it became clear that we needed specialized expertise in this area. It wasn&#8217;t something we could easily develop internally, so we turned to the industry to find experts who could help us navigate this increasingly complex domain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About PossibleNOW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW is the pioneer and leader in <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/consent-management\/\">customer consent<\/a>, <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/preference-management\/\">preference<\/a>, and regulatory compliance solutions. We leverage our <a href=\"https:\/\/www.possiblenow.com\/products\/mypreferences\/\">MyPreferences technology<\/a>, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the<br>enterprise. <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/\">DNCSolution<\/a> addresses Do Not Contact regulations such as <a href=\"https:\/\/www.possiblenow.com\/products\/dncsolution\/tcpa\/\">TCPA<\/a>, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PossibleNOW\u2019s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#275b81;font-size:23px\"><strong>Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b07f0535 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" style=\"background-color:#d86618\"><strong>Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary The reason we initially handled this in-house was because we already had legacy CRM implementations that captured preferences through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and&#8230; <strong>Continue Reading<\/strong><\/p>\n","protected":false},"author":1,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1378],"tags":[2790,2791,1627,2761,2787,805,2766,162,2788,1294,2029,2789],"topic":[1391],"class_list":["post-1929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-in-house-solution","tag-legacy-crm","tag-marketing-databases","tag-mike-leary","tag-outsourcing-preference-management","tag-possiblenow","tag-preference-capture","tag-preference-management","tag-preference-management-partner","tag-regulations","tag-siriusxm","tag-siriusxm-needed-a-preference-management","topic-industry-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Why We Needed a Preference Management Partner | PossibleNOW<\/title>\r\n<meta name=\"description\" content=\"Click here to learn more about Why SiriusXM Needed a Preference Management Partner.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/siriusxm-why-we-needed-a-preference-management-partner\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Why We Needed a Preference Management Partner | PossibleNOW\" \/>\r\n<meta property=\"og:description\" content=\"Click here to learn more about Why SiriusXM Needed a Preference Management Partner.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/siriusxm-why-we-needed-a-preference-management-partner\/\" \/>\r\n<meta property=\"og:site_name\" content=\"PossibleNOW\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-09-29T18:06:52+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-11-15T15:33:00+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.possiblenow.com\/resources\/wp-content\/uploads\/2017\/09\/SiriusXM-Why-We-Needed-a-Preference-Management-Partner.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"150\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"pnadmin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pnadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/siriusxm-why-we-needed-a-preference-management-partner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.possiblenow.com\/resources\/industry-testimonials\/siriusxm-why-we-needed-a-preference-management-partner\/\"},\"author\":{\"name\":\"pnadmin\",\"@id\":\"https:\/\/www.possiblenow.com\/resources\/#\/schema\/person\/9490e6ddba2a8145f2eb029fabc94056\"},\"headline\":\"SiriusXM &#8211; 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