{"id":1899,"date":"2017-09-29T14:22:41","date_gmt":"2017-09-29T14:22:41","guid":{"rendered":"https:\/\/www.possiblenow.com\/resources\/?p=1899"},"modified":"2025-03-12T16:50:20","modified_gmt":"2025-03-12T16:50:20","slug":"implementation-of-consent-and-preference-management","status":"publish","type":"post","link":"https:\/\/www.possiblenow.com\/resources\/consent-management-platform\/implementation-of-consent-and-preference-management\/","title":{"rendered":"Implementation of Consent and Preference Management"},"content":{"rendered":"\n
\"Implementation<\/figure>\n\n\n\n

Prepare for Success <\/h2>\n\n\n\n

The management of customer zero-party data, including customer consents and preferences, typically represents a \u201ccrossover\u201d initiative \u2014 one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to unify the company\u2019s view of a consumer and make information available through a central repository, an effective program acts as a silo-breaker inside companies, encouraging a holistic view of customer interaction. In short, it can be complicated. <\/p>\n\n\n\n

Once the educational and budgetary hurdles are cleared and an enterprise has decided to introduce consent and preference management into its technology architecture, a new challenge arises: where to begin? For some, the challenge is artificially enlarged by the ideal they hope to attain: zero-party data collection<\/a> at every touchpoint, seamless integration between systems, and a 360-degree view of every customer available on-demand. Overwhelmed by the sheer scope of work, the project team cools and inertia becomes a threat. <\/p>\n\n\n\n

For others, zero-party data management is a series of steps beginning with consent and preference management<\/a>, each step building on the last, each further proving the validity of the original value proposition and demonstrating
its worth in a progressive series of tests. This is the model for success. <\/p>\n\n\n\n

The modern enterprise-class company is, in part, a living museum of hardware, software, and the various systems designed to connect it all together. Authority over these assets (and, in some cases, liabilities) is spread between multiple departments and leadership hierarchies. In addition, some
enterprises\u2019 corporate leadership structures are ill-equipped to meet the diverse challenges presented during the implementation process. <\/p>\n\n\n\n

In the following pages, a clear and comprehensible path towards implementation will be demonstrated. While the nearly limitless variability of size, existing architecture, decision-making process and other factors make it
impossible to present a truly universal playbook, this paper is intended to offer useful guideposts with application to a broad array of organizations and needs. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

Getting Started is Just a Call Away<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

\n
Call Us Toda<\/strong>y<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

A Targeted Introduction <\/h2>\n\n\n\n

In its ideal form, the management of customer consents<\/a> and preferences, as well as all zero-party data should be present at every interaction point between company and customer, such as mobile, social media, in-store, contact center, and more. However, a sweeping introduction of new functionality across the enterprise would require approval from many stakeholders and the initiative could quickly become bogged down or even abandoned. In many cases, initiative leaders choose a specific brand or line of business to use as a start-up program to prove ROI and gain momentum before seeking company-wide application. <\/p>\n\n\n\n

The best starting point for many enterprises is an intentionally-limited start-up project designed to speed the journey towards ROI. Here are three simple goals (offered in order of complexity) that can be proposed, piloted, budgeted and achieved within a reasonable timeframe.<\/strong><\/p>\n\n\n\n